Hodder&Stoughton

Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximise your brand, even in a downturn. All aspects of branding are covered including brand creation and protection. Fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world. All aspects of branding are covered including: — what is a brand and why it is heart, soul and core of a business — brands in a recession, including the success stories — methods to value a brand — brand focus — brand creation and structure — brand audience and brand vision — importance of creativity — brand implementation — personal branding — brand protection — trademark, intellectual property — brand delivery Throughout the book the authors include their own extensive experiences and guidance. A multitude of fascinating case studies include Harley Davidson, IKEA, Aldi, Lego, Cadbury and the Apple iPod plus the disaster stories such as Woolworths and MFI are given throughout the book to nail the advice given in the real world. Even examples of branding behaviour such as Susan Boyle, banks and MPS are analysed!

Follow this course for 45 minutes a day and in six weeks you'll be speaking Japanese! Elisabeth Smith has used her wide teaching experience to write a course that covers just the vocabulary and the grammar that you really need. This day-by-day programme is easy to follow and fun to do. At the end of six weeks, you'll have the confidence and knowledge to tackle all the situations you need to know about, such as shopping, eating out and getting around. With just the essential words and phrases to learn, and flashcards at the back of the book to help learn them, progress is fast and enjoyable. By the end of this course, you will be at Level A2 of the Common European Framework for Languages: Can understand sentences and frequently used expressions. Can communicate in simple and routine tasks.

Follow this course for 35 minutes a day and in six weeks you'll be speaking Spanish! Elisabeth Smith has used her wide teaching experience to write a course that covers just the vocabulary and the grammar that you really need. This day-by-day programme is easy to follow and fun to do. At the end of six weeks, you'll have the confidence and knowledge to tackle all the situations you need to know about, such as shopping, eating out and getting around. With just the essential words and phrases to learn, and flashcards at the back of the book to help learn them, progress is fast and enjoyable. By the end of this course, you will be at Level A2 of the Common European Framework for Languages: Can understand sentences and frequently used expressions. Can communicate in simple and routine tasks.

This is the perfect introduction for beginners who want to learn the essential principles behind Tai Chi without overcomplicated instructions or confusing detail. You will learn the basic ideas and get into the Tai Chi way of thinking before picking up the 'form' and exercises through a series of simple illustrations designed for all abilities, leaving you with the perfect antidote to the stresses of 21st-century life.

This readily-accessible, highly focused, teach yourself book will allow trainees and teachers to work at their own pace, in their own time, to reach a level of competence where they can teach French in the primary classroom with confidence. Each of the 20 chapters will cover language and structures suitable to the primary context, with additional and more complex language to enable teachers to challenge pupils of higher ability or those identified as 'gifted and talented'. They will include core vocabulary and grammatical structures, with an easy-to-follow explanation of the rules (and exceptions) and will include exercises and activities with a four-skill approach. In addition, there will be cultural information, an alphabetical listing of vocabulary and a grammar glossary/summary. The pack will include 2 75-minute CDs with two native speakers engaging in conversations/role play and providing a pronunciation guide for individual topic banks.

Get Started in Creative Writing is an indispensible guide to unlocking your creativity, finding your voice and choosing a genre of writing that suits you best, whether fiction or non-fiction, short stories or novels, children's books or travel writing. It features guidelines for do's and don'ts along with suggestions for crafting a distinctive style.With tips from some of the best-known writers of fiction and non-fiction, you will receive loads of helpful advice to enable you get your own work published.

Are you looking for a course in Dutch written for the absolute beginner who has no experience of learning a foreign language? Get Started in Dutch will give you the confidence to communicate in Dutch. Now fully updated to make your language learning experience fun and interactive. You can still rely on the benefits of a top language teacher and our years of teaching experience, but now with added learning features within the course and online. The emphasis of the course is placed on communication, rather than grammar, and all the teaching is in English, so that you will quickly and effortlessly get started in Dutch. By the end of this course, you will be at Level B1 of the Common European Framework for Languages: can deal with most situations likely to arise whilst travelling in an area where the language is spoken.

Are you looking for a course in German written for the absolute beginner who has no experience of learning a foreign language? Get Started in German will give you the confidence to communicate in German. Now fully updated to make your language learning experience fun and interactive. You can still rely on the benefits of a top language teacher and our years of teaching experience, but now with added learning features within the course and online. The emphasis of the course is placed on communication, rather than grammar, and all the teaching is in English, so that you will quickly and effortlessly get started in German. By the end of this course, you will be at Level B1 of the Common European Framework for Languages: Can deal with most situations likely to arise whilst travelling in an area where the language is spoken.

Are you looking for a course in Italian written for the absolute beginner who has no experience of learning a foreign language? Get Started in Italian will give you the confidence to communicate in Italian. Now fully updated to make your language learning experience fun and interactive. You can still rely on the benefits of a top language teacher and our years of teaching experience, but now with added learning features within the course and online. The emphasis of the course is placed on communication, rather than grammar, and all the teaching is in English, so that you will quickly and effortlessly get started in Italian. By the end of this course, you will be at Level B1 of the Common European Framework for Languages: Can deal with most situations likely to arise whilst travelling in an area where the language is spoken.

Are you looking for a course in Japanese written for the absolute beginner who has no experience of learning a foreign language? Get Started in Japanese will give you the confidence to communicate in Japanese. Now fully updated to make your language learning experience fun and interactive. You can still rely on the benefits of a top language teacher and our years of teaching experience, but now with added learning features within the course and online. The emphasis of the course is placed on communication, rather than grammar, and all the teaching is in English, so that you will quickly and effortlessly get started in Japanese. By the end of this course, you will be at Level B1 of the Common European Framework for Languages: can deal with most situations likely to arise whilst travelling in an area where the language is spoken.

Are you looking for a course in Latin written for the absolute beginner who has no experience of learning a foreign language? Get Started in Latin will give you the confidence to read and write in Latin. Do memories of your grammar lessons haunt you and other textbooks overwhelm you? Then Get Started in Latin is for you. Follow a Latin story set in a medieval monastery, where conspiracy unfolds in the cloisters, Vikings threaten to attack, and young lovers set out to unmask the villains. Sample some classical Latin too, and learn more about the authors who wrote it. Get Started in Latin is ideal for complete beginners because it introduces the language step by step through an interesting and humorous story. Each unit contains grammatical explanations and vocabulary support. There are plenty of exercises to practise each point as it is introduced and help you remember what you have learnt. There are two revision units so that you can check your progress and review areas of difficulty. 'About Latin' sections give lots of information about the history of the language and its influence upon English. 'Living Latin' sections contain pieces of authentic Latin, most of which is classical. They are included to give you an idea of what there is to enjoy once you have mastered the language and the translations are given. The accompanying CDs are available separately or in a pack with the book. The recording contains the story and the 'Living Latin' sections of the book, and will enhance your enjoyment of the poetry and give you an idea of what Latin sounded like. Now fully updated to make your language learning experience fun and interactive. You can still rely on the benefits of a top language teacher and our years of teaching experience, but now with added learning features within the course and online. The emphasis of the course is placed on understanding, rather than grammar, and all the teaching is in English, so that you will quickly and effortlessly get started in Latin.

Are you looking for a course in Mandarin Chinese written for the absolute beginner who has no experience of learning a foreign language? Get Started in Mandarin Chinese will give you the confidence to communicate in Mandarin Chinese. Now fully updated to make your language learning experience fun and interactive. You can still rely on the benefits of a top language teacher and our years of teaching experience, but now with added learning features within the course and online. The emphasis of the course is placed on communication, rather than grammar, and all the teaching is in English, so that you will quickly and effortlessly get started in Mandarin Chinese. By the end of this course, you will be at Level B1 of the Common European Framework for Languages: can deal with most situations likely to arise whilst travelling in an area where the language is spoken.

Are you looking for a course in Portuguese written for the absolute beginner who has no experience of learning a foreign language? Get Started in Portuguese will give you the confidence to communicate in Portuguese. Now fully updated to make your language learning experience fun and interactive. You can still rely on the benefits of a top language teacher and our years of teaching experience, but now with added learning features within the course and online. The emphasis of the course is placed on communication, rather than grammar, and all the teaching is in English, so that you will quickly and effortlessly get started in Portuguese. By the end of this course, you will be at Level B1 of the Common European Framework for Languages: can deal with most situations likely to arise whilst travelling in an area where the language is spoken.

This book is an essential companion for any aspiring songwriter, and is ideal for those with no formal musical education. Covering every genre of popular contemporary music, from rock and pop to musical theatre and country/western, it tracks everything from what harnessing your creative potential to finding a hook and selling, performing and promoting your songs. It also offers some material for those at a slightly more advanced level who'd like to understand things such as chords and sequencing. With straightforward notation and an accompanying CD which showcases the process at work, this accessible guide from a professional songwriter will prove indispensable for creating and peforming your own songs.

Are you looking for a course in Spanish written for the absolute beginner who has no experience of learning a foreign language? Get Started in Spanish will give you the confidence to communicate in Spanish. Now fully updated to make your language learning experience fun and interactive. You can still rely on the benefits of a top language teacher and our years of teaching experience, but now with added learning features within the course and online. The emphasis of the course is placed on communication, rather than grammar, and all the teaching is in English, so that you will quickly and effortlessly get started in Spanish. By the end of this course, you will be at Level B1 of the Common European Framework for Languages: Can deal with most situations likely to arise whilst travelling in an area where the language is spoken.

Make a Great Short Film is a jargon-free, straightforward guide for all budding film makers. Covering every aspect of making a film, from scriptwriting, casting and cameras to lighting, financing, filming and editing, this is the most comprehensive, user-friendly guide on the market. This new edition has been fully updated to take into account the most recent technological developments in the industry, particularly in terms of advancements in cameras and editing software. Tom Holden will explain the pitfalls, benefits and possibilities offered by this new technology to ensure you don't get bogged down by industry jargon but know what is going to work best for you.

re you looking to get the best out your new Mac, either as a complete novice or as a convert from a Windows PC? Or are you looking to learn about Microsoft Office 2008 or the latest updates of Apple's latest iWork suite and its iLife applications? Make sure you're getting the most out of your machine and understand its full potential. Get Started on your Mac offers a wider, more beginner-friendly scope — an all-in-one reference for those who want to understand the basic concepts rather than the in-depth technicalities. Focusing on the iLife applications which are bundled with Macs including email, iPhoto, iCal, iMovie, iTunes and others, it will help you to enjoy the full Mac experience, and see its appeal as a user-friendly computer that's ready to be used straight away. Learn to live life to the full with your music, your photos, DVDs and email. With straightforward writing from expert authors, the Teach Yourself computing series cuts through the 'technobabble', giving you easy and enjoyable access to all of the computer skills you want to acquire.

Bookkeeping is neither dull nor mysterious — its rules are logical and straightforward and are readily mastered by practice. Get to Grips with Bookkeeping is a comprehensive introduction to the principles of bookkeeping and the practical skills of recording transactions, posting the ledgers and preparing final accounts. Written by finance and accounting experts from the University of Birmingham this book: Explains the purpose and use of books of original entry as the basis of the double-entry system. Describes the processes of recording purchases, sales and cash transactions. Shows how these records are used to prepare the final accounts — the manufacturing, trading and profit and loss accounts and the balance sheet — to provide accurate financial statements. Explores petty cash, depreciation, partnership, company law, business documents and the effect of channels in IT. Worked examples throughout allow you to put the theory into practice. There is also a wide range of carefully graded questions and exercises with sample answers. In short, it demystifies the art of bookkeeping and gives you the confidence you need to tackle your books.

Teach Yourself — the world's leading learning brand — is relaunched in 2010 as a multi-platform experience that will keep you motivated to achieve your goals. Let our expert author guide you through this brand new edition, with personal insights, tips, energising self-tests and summaries throughout the book. Go online at www.teachyourself.com for tests, extension articles and a vibrant community of like-minded learners. And if you don't have much time, don't worry — every book gives you 1, 5 and 10-minute bites of learning to get you started. Gives your child a head start. Shows you how to read with your baby. Explains how to teach basic letters. Shows you how to help them make progress at school Helping Your Child to Read shows you how to develop your child's skills and foster a love of books from an early age. From discovering the benefits of singing and rhyming together to learning letters and later helping them at school, it gives you all the practical advice you need to confidently help your child, whatever their age and reading ability.

Combining practical suggestions with the latest research and his own experience as a teacher, Jonathan Hancock reveals how to give your child the best possible start at school. Help them become able readers, confident with numbers, and give them the skills to shine both socially and academically through a series of fun games and simple exercises that all the family can enjoy.

Hinduism, with its rich variety of religious traditions, can often be hard to define. This book is an informative guide to those traditions, and their underlying unity. Covering all important aspects of Hinduism, from deities and temples to mythology and philosophy, and exploring what it means to lead a Hindu life, this book will let you discover this fascinating religion and understand its relevance today.

Do you have responsibility for managing cash flow in a small to medium enterprise or as a manager in a larger organisation, but have limited financial experience? Do you worry that lack of attention to this crucial aspect of financial management could lead to disaster for your business? Improve your Cash Flow, written by two leading financial experts, will help employers, managers and consultants to understand more about how to manage cash flow and how it can impact on your business. Whether you are working at home, a growing business or a non-financial manager this book will guide you easily through all the issues, providing practical advice on why cash is king, including why businesses go bust; why profit is not cash, how to deal with creditors and debtors; using supplier credit as a source of finance; debtors and cash collection; financial planning and sources of funding; the pros and cons of debt finance, using your bank effectively and much more.

Fully revised for today's practical copywriting requirements, 'Improve your Copywriting', by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: — the internet — radio and TV — business-to-business — public relations — recruitment — charities — and many more! Throughout the book you'll find quick tips and author insights summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further. So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential.

The ability to manage projects in an effective and efficient manner — on schedule and on budget — is a vital skill to have and a real asset for any business and even any home project. Improve Your Project Management helps you to gain this important skill — using a progressive, step-by-step approach. Covering everything from building the right team chemistry to micro-managing finances and dealing with unexpected problems, this book will arm you with all you need to become a great project manager.