Oxford University Press

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.

The Dictionary of Media and Communication is an authoritative and wide-ranging A-Z providing over 2,200 entries on terms used in media and communication, from concepts and theories to technical terms, across subject areas that include advertising, digital culture, journalism, new media, radio studies, and telecommunications. It also covers relevant terminology from related disciplines such as literary theory, semiotics, cultural studies, and philosophy. The entries are extensively cross-referenced, allowing the reader to link related concepts that span different discourses with ease. It is an indispensable guide for undergraduate students on degree courses in media or communication studies, and also for those taking related subjects such as film studies, visual culture, and cultural studies. With highly relevant web links to key essays, images, examples, and websites which complement the A-Z entries, all updated and accessed via a companion webpage, as well as a biographical appendix with web links to key people, this is a valuable resource for media professionals, postgraduates, academics, and researchers and an eminently practical and user-friendly reference for anyone involved in the worlds of media and communication.

This is the reissue of the Oxford Colour Spanish Dictionary Plus now in an attractive new format. This dictionary is an effective and practical reference tool for any student, adult learner, or traveller. It is especially user-friendly, with a colourful design that makes it easy to find the word you are looking for quickly. It also has usage notes, giving you help with tricky and frequently occurring words, verb lists, and grammar notes. The up-to-date centre section helps you build your vocabulary. The main focus of this section is to help you build your vocabulary. We have identified the Spanish words you most need to know, and they are laid out clearly for you here; you will also find them marked with a handy key symbol in the A-Z text of the dictionary. Also includes word games so that you can practise your dictionary skills and learn vocabulary while having fun. The centre section also contains a calendar of holidays and festivals and an A-Z guide to Spanish life and culture — ideal for the traveller and those learning about life in Spanish-speaking countries. Includes 6 months' access* to Oxford Language Dictionaries Online at oxfordlanguagedictionaries.com. Terms and conditions apply; please see www.oxforddictionaries.com/access for information.

Why do people become extremists? What makes people become so dismissive of opposing views? Why is political and cultural polarization so pervasive in America? In Going to Extremes, renowned legal scholar and best-selling author Cass R. Sunstein offers startling insights into why and when people gravitate toward extremism. Sunstein marshals a wealth of evidence that shows that when like-minded people gather in groups, they tend to become more extreme in their views than they were before. Thus when liberals group get together to debate climate change, they end up more alarmed about climate change, while conservatives brought together to discuss same-sex unions become more set against same-sex unions. In courtrooms, radio stations, and chatrooms, enclaves of like-minded people are breeding ground for extreme movements. Indeed, Sunstein shows that a good way to create an extremist group, or a cult of any kind, is to separate members from the rest of society, either physically or psychologically. Sunstein's findings help to explain such diverse phenomena as political outrage on the Internet, unanticipated blockbusters in the film and music industry, the success of the disability rights movement, ethnic conflict in Iraq and former Yugoslavia, and Islamic terrorism. Providing a wealth of real-world examples — sometimes entertaining, sometimes alarming — Sunstein offers a fresh explanation of why partisanship has become so bitter and debate so rancorous in America and abroad.

Originally perceived as a cheap and plentiful source of power, the commercial use of nuclear energy has been controversial for decades. Worries about the dangers that nuclear plants and their radioactive waste posed to nearby communities grew over time, and plant construction in the United States virtually died after the early 1980s. The 1986 disaster at Chernobyl only reinforced nuclear power's negative image. Recent years have seen a marked change, however. The alarming acceleration of global warming due to the burning of fossil fuels and concern about dependence on foreign fuel has led policymakers, climate scientists, and energy experts to look once again at nuclear power as a source of energy. In this accessible overview, Charles D. Ferguson provides an authoritative account of the key facts about nuclear energy. What is the origin of nuclear energy? What countries use commercial nuclear power, and how much electricity do they obtain from it? How can future nuclear power plants be made safer? What can countries do to protect their nuclear facilities from military attacks? How hazardous is radioactive waste? Is nuclear energy a renewable energy source? Ferguson addresses these questions and more in a book that is essential for anyone looking to learn more about this important issue.

'A companion to be cherished', 'judicious and authoritative', 'informative and entertaining', an 'invaluable work of reference' — these are just some of the phrases used by reviewers to describe the Oxford Companion to Irish History. The history of Ireland has long been at the epicentre of political and academic debate. Interest in Irish culture, politics, and society, both ancient and modern, never seems to falter, not only in scholarly circles but also among the general public. With over 1,800 entries, this Companion — now available in the Oxford Paperback Reference series — offers a comprehensive and authoritative guide to all aspects of Ireland's past from earliest times to the present day. There is coverage not only of leading political figures, organizations, and events but also of subjects such as dress, music, sport, and diet. Traditional topics such as the rebellion of 1798 and the Irish Civil War sit alongside entries on newly developing areas such as women's history and popular culture. In addition to A-Z entries the Companion includes a section of maps showing the shape of modern Ireland, post-reformation ecclesiastical divisions in Ireland, political divisions circa 800, Ireland circa 1350, Ireland in the late 15th century, and the pattern of transport and communications in Ireland. There is also a subject index, which groups headwords into thematic batches to provide an alternative way to access the entries. The Oxford Companion to Irish History is invaluable to students as a work of general reference and to the general public with an interest in the history and culture of Ireland. It also appeals to academics both for the longer analytical entries and as a source of reference for topics outside their immediate area of expertise.

Many Americans believe that their own government is guilty of shocking crimes. Government agents shot the president. They faked the moon landing. They stood by and allowed the murders of 2,400 servicemen in Hawaii. Although paranoia has been a feature of the American scene since the birth of the Republic, in Real Enemies Kathryn Olmsted shows that it was only in the twentieth century that strange and unlikely conspiracy theories became central to American politics. In particular, she posits World War I as a critical turning point and shows that as the federal bureaucracy expanded, Americans grew more fearful of the government itself — the military, the intelligence community, and even the President. Analyzing the wide-spread suspicions surrounding such events as Pearl Harbor, the JFK assassination, Watergate, and 9/11, Olmsted sheds light on why so many Americans believe that their government conspires against them, why more people believe these theories over time, and how real conspiracies — such as the infamous Northwoods plan — have fueled our paranoia about the governments we ourselves elect.

This book is about language that is designed to mean what it does not seem to mean. Ciphers and codes conceal messages and protect secrets. Symbol and magic hide meanings to delight or imperil. Languages made to baffle and confuse let insiders talk openly without being understood by those beyond the circle. Barry Blake looks at these and many more. He explores the history and uses of the slangs and argots of schools and trades. He traces the centuries-old cants used by sailors and criminals in Britain, among them Polari, the mix of Italian, Yiddish, and slang once spoken among strolling players and circus folk and taken up by gays in the twentieth century. He examines the sacred languages of ancient cults and religions, uncovers the workings of onomancy, spells, and gematria, looks into the obliqueness of allusion and parody, and celebrates the absurdities of euphemism and jargon. Secret Language takes the reader on fascinating excursions down obscure byways of language, ranging across time and culture. With revelations on every page it will entertain anyone with an urge to know more about the most arcane and curious uses of language.

If you love a good story, then look no further. Oxford Children's Classics bring together the most unforgettable stories ever told. They're books to treasure and return to again and again. At half past sixteen, Anne is now ready to take her place in Avonlea society as a teacher at her old school. She is determined to inspire her pupils and this can sometimes involve some unusual teaching methods! But although Anne is growing up, she still manages to get into a number of scrapes... as only she can. This heartwarming tale is a welcome addition to the thriving Oxford Children's Classics series.

Join a dumb dog, a flea-ridden cat, and a duck with no sense of direction in this fantastic collection of stories from Jonathan Long and Korky Paul. The stories are told in rhyme with many spreads featuring comic-strip styling and are perfect for reading aloud and sharing. Three entertaining escapades are here for young animal lovers to enjoy in one bright and beautiful book.

If you love a good story, then look no further. Oxford Children's Classics bring together the most unforgettable stories ever told. They're books to treasure and return to again and again. When orphan David Balfour is betrayed by his Uncle Ebenezer, he finds himself imprisoned on the Covenant and bound for the Carolinas. But the ship hits some rocks and is wrecked. David is thrown overboard and washed up on the shore of a Scottish island. Together with fellow survivor, the wanted rebel, Alan Breck, David sets off across the treacherous highlands on a quest for justice... and revenge!

If you love a good story, then look no further. Oxford Children's Classics bring together the most unforgettable stories ever told. They're books to treasure and return to again and again. When Sherlock Holmes and Dr Watson are called to a sinister house, they discover the body of a man whose face is filled with horror. Yet there are no signs of a struggle, just some letters written on the wall in blood. The police are baffled, but the brilliant Holmes uses his powers of deduction to trace the mystery through the damp, murky streets of London and back to the sun-scorched plains of America.

Cockadoodle moo The geese came out to play. The farmyard hens danced round their pens The cows rolled round in the hay. From the moment you wake up until it's time to turn out the light, a poem will always brighten your day! This lively collection of rhymes and poems has contributions from Shirley Hughes, Jez Alborough, Richard Edwards, Tony Mitton, Giles Andreae, Michelle Magorian and many more. The poems are all illustrated in full colour and will delight young children time after time.

This authoritative dictionary is a comprehensive school dictionary with its 45,000 words and phrases in alphabetical order. Each entry contains clear numbered meanings, word classes, inflections, easy pronunciation guides, supporting example sentences and notes to help with using the words accurately. There are word origins for all root words. Guidewords at the top of each page and the full alphabet with a tab on the letter of the page make it very easy to navigate; the page design is clear and straightforward. There is a friendly and useful guide to using the dictionary dealing with FAQs such as, What do you use a dictionary for? How do I find the words I want? Also useful are the prefixes, suffixes and words and phrases from around the world that are given in full at the back.

You have half our gifts, I have the other... When English girl Sky catches a glimpse of bad boy Zed in her new American high school, she can't get him out of her head. He talks to her with his thoughts. He reads her mind. He is the boy she will love for ever. Shadows stalk her past but a new evil threatens her future. She must face the dark even if it means losing her heart. Will Sky have the strength to embrace her power and be brave enough to control her own destiny, or will the demons of her past prevent her from realizing her true potential?

Marked as special at an early age, Jacinda knows her every move is watched. She longs for the freedom to make her own choices, but when she breaks the 'no flying' rule, she nearly pays with her life. Until a beautiful stranger saves her. A stranger who was sent to hunt those like her. For Jacinda is a draki, a descendant of dragons whose greatest defence is her secret ability to shift into human form. And her rare ability to breathe fire makes her desirable, and important, to the survival of the draki. Forced to flee into the mortal world with her family, Jacinda struggles to adapt to her new surroundings. There she meets gorgeous, elusive Will who stirs her inner draki to life. Although she is irresistibly drawn to him, Jacinda knows Will's dark secret: he and his family are hunters. She should avoid him at all costs. But her inner draki is slipping away, and if it dies she will be left as a human forever. She'll do anything to prevent that. Even if it means getting closer to her most dangerous enemy.

Read With Biff, Chip and Kipper Level 1 Phonics have been designed to introduce concepts which will form the basis of children's reading and writing skills. These four exciting and colourful Phonics books focus on: letter sounds and letter shapes; the alphabet and letter names; reading simple words and sentences.

This is the reissued Colour Oxford English Dictionary. The Colour Oxford English Dictionary offers the most accurate and up-to-date coverage of essential, everyday vocabulary, with 90,000 words, phrases, and definitions based on evidence from the Oxford English Corpus, a unique databank comprising hundreds of millions of words of English. Definitions are easy to understand, given in a clear, simple style, and avoiding technical language. There are also hundreds of notes on spelling and grammar. The centre section gives guidance on the use of good English, with information on spelling and grammar. The centre section gives guidance on the use of good English, with information on spelling, punctuation, word classes, and word formation.

This book meets the needs of all students following the Cambridge International Examinations (CIE) syllabus for IGCSE Extended Mathematics. Updated for the most recent syllabus it provides complete content coverage with thousands of practice questions in an attractive and engaging format for both native and non-native speakers of English. The book is easy-to-use with an accessible format of worked examples and practice questions. Each book is accompanied by a free CD which provides a wealth of support for students, such as hundreds of additional homework questions, self-assessment checklists, revision and examination tips, and examiner comments. An accompanying Teacher's Guide and Revision Guide are also available. We are working with CIE to obtain full endorsement of this new edition.

A pampered prince who has to give up everything he has ever known. A warrior-like girl who has promised to carry out her duty at any cost. An obedient young servant with a mission to complete and an icy chill in his heart. As ancient demons rise around them and conspire to destroy their world, only these three people can defeat the evil which threatens to engulf them. But to do so they must first find a way to survive in the bitter, snowy lands where they are banished, and discover how to work together despite their differences. Only then will they be able to raise the secret armies of the hidden kingdom and fight for a new future together.

A teacher-approved American English reading skills series for upper secondary and university students. Select Readings Second Edition contains a range of high interest reading texts approved by experienced teachers. This four-level American English reading course uses carefully selected reading texts to help students read effectively. Exercises before and after reading practise reading skills, check comprehension and build vocabulary.

Q: Skills for Success is a six-level series with two strands, Reading and Writing and Listening and Speaking. The series provides students with: Clearly identifed learning outcomes that focus students on the goal of instruction Thought-provoking unit questions that provide a critical thinking framework for each unit Explicit skills instruction that builds student's language profciency All new content and practice activities for every unit, approximately 20 hours of practice per strand, with Q Online Practice.

The all new Oxford First Dictionary, with new contemporary 3D artwork and easy to use page design, is the best dictionary for children in their early school years. With 1000 accessible entries in alphabetical order, including simple, easy-to-read meanings, and plurals, and hundreds of full colour dynamic illustrations, your children will learn to love exploring language. To make navigation as easy as ABC, we have included the full alphabet on every page with coloured tabs dividing the alphabet into quartiles, the letter of the page is highlighted, and guide words show the words starting and finishing each page. And there is engaging extra material at the back which hooks into phonics and vocabulary building for this level. Also includes links to additional activities for school and home on the www.oxforddictionaries.com/schools website.

An elementary course for students studying for a career in the oil and gas industries, who will need English to communicate at work.