PIE Books

In order to establish distinctive retail space — be it housewares shop, restaurant, cafe, boutique, hair salon, hotel or any other — it has become essential to develop a store identity based on clear marketing strategies and concepts. This book presents the superbly designed graphic applications that play instrumental roles in creating magnetic store identities, together with photographs of the shops and a description of their underlying concepts. This valuable collection documents more than 100 case studies of the newest and best in store identity from a wide variety of business categories all in one volume.

Following Encyclopedia of Paper-Folding Designs, the first book in this series, New Encyclopedia of Paper-Folding Designs presents the folding techniques in flyers, leaflets, catalogs, in addition to direct mail and card projects. From relatively simple techniques to the most advanced, this book showcases various paper folding «tricks» such as folding up, folding over, wrapping, lifting, compressing, inserting, assembling, warping, and projecting. Vivid photographs and schematic drawings of each work make learning these methods clear for all levels. Drawings are also included on the accompanying CD-ROM in Adobe Illustrator format so readers can effectively learn from each drawing.