Profile Books

This is the perfect introduction to economics. It is not some dreary textbook, but an explanation of how economics works and how it can help to solve all sorts of interesting problems. Written for the lay reader, this book makes the economics pages of the newspaper intelligible, the financial pages interesting and answers questions all of us worry about, like how can house prices carry on rising so much? Is there no limit to the increase in their prices? Set out like a good lunch-time conversation, the book follows the course of a meal, with starters (the introduction), main course and then the discussion which one always has at the end of a good meal. And along the way there are a few guest speakers (Adam Smith, Karl Marx and John Maynard Keynes) who make appearances to enliven the meal and entertain and inform us, the diners. This is a clever, completely original and witty introduction to economics. It costs less than even the cheapest meal and is far more satisfying than even the most gourmet banquet.

Coaching is the key to realising the potential of your employees, your organisation and yourself. The good news is that becoming a great coach requires nurturing just a few simple skills and habits. This bestselling and classic business book, now revised and relaunched, takes you through the stages needed to implement coaching to maximum effect. Easy to read and apply, the book provides the techniques and tools of coaching that are vital for anyone who wants to develop a team of people who will perform effectively and who will relish working with you. Since its publication in 1996, it has become the bible for the coaching manager.

The only way to stand out in today's and tomorrow's — cluttered marketplace is to build your product or service into a brand. The renowned marketing guru and author of The 22 Immutable Laws of Marketing demonstrates how to build any product or service into a world-class brand.

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.