Rockport Publishers

Covers the fundamental areas of the graphic design business. This work tackles the often perplexing job of nailing down a layout that works. It illuminates the category of layout, communicating specifically what it takes to design with excellence; and also addresses the how and why of the creative process — the very heart of design.

To illustrate how colors influence the message, this essential handbook starts with 10 layouts and applies more than 80 different color combinations to each, resulting in a vast collection of dynamic variations. Includes an interactive CD that allows users to choose layouts from the book, experiment with colors, and print them for reference. This tool illustrates the powerful role colors play in layout design. Selecting the right colors for any design project, whether personal от commercial, can make all the difference in whether a project communicates effectively to the designated audience. For most people, choosing the right colors is not an easy process. With this comprehensive collection, anyone can make effective and powerful choices for their design and client. Color Harmony: Layout opens with case studies of 10 featured designs; each study explains what the work was trying to achieve and why the particular palette was chosen. The book then follows with 21 chapters, headed by adjectives such as elegant, professional, or classic, that feature the palettes which best reflect the adjective. The chapters also include 10 designated layout designs in 4 different color combinations from that palette. The result: more than 800 color studies illustrating how varying color combinations can dynamically alter a given design and the message it communicates. Color Harmony: Layout is an insightful demonstration of the power of color and its ability to convey a message, as well as a time-saving handbook that all designers will turn to again and again.

Summer holidays can be a wonderful bonding time for parents and their children... if it's done right! In The Family Manager's Guide to Summer Survival, best-selling author Kathy Peel shows you how to make the most of the summer months with activities, learning experiences, trips and more. Plus, she'll show you the top ten ways to answer the cries of I'm bored with creative activities that teach children skills and values. The ultimate guide for school vacation for both — working and stay-at-home mums, this book will help parents give their children summers to remember!

Breaks down the anatomy of typography to explore tools and processes, methods of organizing the mechanics of type, and the means of arranging and displaying type. This book also looks at how different media, and consequent reproduction processes, underpin every aspect of typographic design. It showcases portfolios of the foremost practitioners.

This book takes all the logos that were in Rockport Publisher's best-seller, LogoLounge and collects them in one small, neat, pictorial handbook for easy reference. There are no lengthy case histories, just logos, logos, and more logos. It's a fast-paced book featuring one to six logos per page to allow designers to easily shop for ideas. Logos are among the most important elements a designer can create, so it is no surprise that they are always looking for new, fresh ideas. LogoLounge Mini delivers just that. Its predecessor showcased the logos along with the stories of how they came to be; this compact version puts the spotlight on the logos alone, making it the perfect handbook to logo design.

Provides professional designers, corporate executives and in-house marketing departments with essential identity and branding insight for all types of clients.

Rockport’s best-selling Letterhead and Logo Design series has become one of the ultimate creative resources for new letterhead and logo design projects from top international designers. Now from the editors at Rockport Publishers comes The Best of Letterhead and Logo Design in a new, small format, paperback edition – offering the reader the cream of the crop. This unrivalled collection of the best and most innovative new graphic work, beautifully presented in full color, is sure to be an essential reference and resource for professional designers seeking inspiring ideas that grab the viewers’ attention and create a lasting impression. From logos to letterheads, business cards to envelopes, the creative techniques portrayed in this broad range of work will inspire new design solutions for age-old challenges.

Graphic design using limited or single colours not only offers a less expensive alternative to costly four and five colour printing, but also offers a range of effects from sombre and elegant to edgy and bold. One-colour and two-colour printing, although more common than four-colour printing, often carries with it a stigma of looking cheap compared to four-colour pieces. This book puts that myth to rest by showing how truly dynamic effects can be achieved with simple, inexpensive one and two-colour design and printing. Included is a 'colour finder' section designed to show readers a variety of colour combinations for various projects, such as logos, packaging, book jackets and posters. Each featured project is shown in thumbnail size in 15 to 20 different combinations. This easy to follow and inspirational book confirms that beauty is found in simplicity, and is highly recommended for anyone with an interest in graphic design.

Consumers are blitzed with millions of images every day. Companies hoping to grab a consumer’s attention need a memorable, eye-catching design — whether for a logo, an identity system, an in-depth promotional campaign, or a magazine that needs to stay fresh and strong month after month. Now as a competitively priced paperback, Graphic Design That Works looks at examples of logos, identities, promotions, brochures, and magazine design that have proven, successful track records. Quick-hit copy explores these designs from early conceptual stages to initial drafts and final execution, so whether you’re a seasoned designer or a newcomer to the field, you can understand how and why the design came to be. Also included are tips from the experts who put these designs on the map. They tell what succeeded and what failed in their attempts to create designs that really work.

Deconstructs 140 diverse promotions in a format that is succinct and immediate. Its projects are culled from designers worldwide and feature a range of companies and industries.

In light of the recent popularity of movies such as Finding Nemo and Shark Tale as well as aquariums as elements of interior decor, home aquariums have become all the rage. Since there are so many ways you can design an aquarium today, a little guidance is definitely needed. Inspired Aquariums is a key tool to use while searching for ideas to help inspire your own home-aquarium design. This complete handbook acts as both an inspirational and factual guide. It shows you the most compatible choices in aquatic creatures, plants, lighting and more for your chosen setup. The exquisite photography of professionally designed aquariums is perfect for preparing you to create perhaps the most innovative aquarium yet.

Logo Design Workbook focuses on creating powerful logo designs and answers the question, «What makes a logo work»? In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

Whether a house is in the city, out in the country, or near the water, the presence of a patio, a porch or a veranda can provide an important connection between the interior realm of a home and the external context of a residence. Depending on the location, a porch can serve different functions. In the city, it is a refuge from the loud, hectic traffic; in the countryside, it serves as a platform from which to admire the landscape. These spaces, at the border between interior and exterior, can also be used as outdoor dining rooms and sitting rooms, play rooms, or just intermediate ambiences where one can relax and enjoy the surroundings. This volume gathers a selection of international examples of patios, porches, and verandas where the reader will find inspirational design ideas and tips to make the most out of these spaces. Special attention to furniture and plants will help to create great projects.

SPD’s Solid Gold: 40 Years of Award-Winning Magazine Design celebrates the most outstanding, innovative, and lasting achievements in editorial design published in the last 40 years. It is an aesthetic hall of fame and essential reference tool for graphic designers, artists, editors, photographers, and students. SPD’s Solid Gold showcases only the most inspired visions in contemporary publication design history–the gold winners of the last 40 years chosen by some of the most respected professionals in the business. This book is a tome of the most legendary design, style, and vision of our ephemeral magazine pages. The Society of Publication Designers is the only organization that specifically addresses the concerns of trade, corporate, institutional, newspaper, and consumer editorial art directors. The SPD encourages artistic excellence by annually judging the thousands of design professionals in the United States and abroad. The Society is based in New York City.

This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to final outcome, including how to overcome challenges presented along the way.

Even the most talented graphic designer won't get far without savvy business and promotional skills. In the demanding realm of client and project management, any number of things can go wrong — resulting in lost clients, botched projects, even tarnished reputations. Now graphic designers in all disciplines can access valuable professional advice previously available only through expensive and time-consuming workshops and conferences. The book takes readers step-by-step through the entire design process — from landing a client to managing workflow and in-house dynamics to fueling creativity and perfecting a final project. Through insightful text and illustrative photos, the book highlights proven systems and procedures that successful designers have used to produce quality work and happy clients — every time. Straightforward and practical, this invaluable book allows designers to learn from the masters right in their own studios.

Homeowners are feathering their nests, and the one area of home improvement that continues to grow is sunrooms. As interest grows, so does the variety and style of sunrooms and conservatories. Whether you want to use a sunroom as a dining area, a playroom, an office space, or simply a room in which to relax and let the outdoors in, you need a plan. This book includes exactly what every homeowner is seeking; hands-on, practical information; inspirational images; and templates for each style, ranging from Victorian to Edwardian and from regency to modern-in short, all the information you need to choose a style and design your own sunroom. The book also includes a CD ROM to help design your sunroom, discussion of interior furnishings, sourcing materials, and much more.

Creative souls want and need a special place for recording and decoding their interior world — a place to download all their creative ideas, a place to remember the events of the day, or a place to doodle, to draw, and to dream. This book is for all these people — itAEs an engaging and intimate glimpse into the personal pages of a wide variety of select artists and journal keepers whose works not only provide visual delight and inspiration but evidence the intensity and devotion that such personal journals invite.

Organized in a visually focused presentation, the comprehensive collection of more than 290 business card designs has been selected from thousands of entries. Essentially an art collection of today's most innovative business card designs, this resource should be of interest to professional designers and marketers whose clients stem from every kind of business. What are the latest trends in business card design? Colour, colour and more colour, odd sizes, varied substrates and much more.

Transitions is the theme that runs through this book, which deals not only with technical and creative innovations at the cutting edge of this branch of graphic design, but the challenges facing the industry and the changes ahead. The development of cheap, easy-to-use digital video equipment has enabled graphic designers to move swiftly into the world of film. This book marks the point where digital media design and film-making meet. Through interviews with leading international practitioners, the book focuses on transitions across a range of motion graphics, from Hollywood titles to experimental films on digital video, to interactive interfaces for digital television. The book also contains a practical tutorial section and interviews and insights from a global collection of practitioners.

A comprehensive collection of storage ideas and building projects for all spaces around the home, from garage to attic. It includes ingenious ways to make use of overlooked space, as well as simple designs for the most popular storage projects, such as closet organizers, built-in shelving units and entertainment centres. The book contains more than 65 build-it-yourself projects with complete plan diagrams, directions, and how-to photographs. There are five sections organized around popular themes: utility storage, clothing, food and dishware, recreational, and display storage. Also included is a general technique section that shows the basics of box and cabinet construction, which should help readers modify any design in the book, or create their own unique storage projects.

The studio residence of Wendell Burnette Architects is designed to be like an oasis in the Arizona desert, with an interior garden in the entryway full of light, shade, and water. Wendell Burnette’s travels in Europe and Mexico are evident in the international, timeless style found in his architecture. The building is the physical embodiment of the firm’s philosophy, which is the desire to create spaces that engage people. Wendell Burnette Architects is based in Phoenix, Arizona. Examines the studio residence of Wendell Burnette Architects, designed to be an oasis in the Arizona desert with an interior garden in the entryway full of light, shade, and water.

Small Graphics provides hundreds of ideas for making effective design use of even the smallest spaces. See how designers have successfully chosen their graphics and words to maximize impact in tiny places. This book contains more than 200 examples of logos, business cards, hats, premiums, identity systems, direct response marketing, point-of-purchase material, stamps, and packaging. There's even a Web site billed as the «world's smallest» along with all sorts of promotional materials from design studios around the world. These projects are sure to inspire creative ideas so you'll never have to wonder what could've been possible if you only had more space. Whoever said «size doesn't matter» never tried to fit a logo, company name, contact name, title, address, phone, fax, mobile number, e-mail, and Web site address onto the front of a 3-1/2» x 2» (9 cm x 5 cm) business card. The fact is, size does count, more so when you're faced with designing a sizeable message and yet you're short on space. Small Graphics is a reference guide and an idea book for designing when space is at a premium. See how expert designers make the most of the space they have, creating small graphics that communicate in a big way. How do some of the best designers around the world gain maximum impact in a limited amount of space? This collection of small designs provides plenty of examples. Included are small graphics that are interactive, expansive, and elaborate, while others are minimal in their design. Several use photos to communicate, while others use illustrations. Some examples are beyond description. Learn how to maximize the impact of the message in keeping with its size-no matter how small. When you need to make a big impression but don't have a lot of space to do it, Small Graphics is a book you'll want to review time and again.

Acclaimed acrylic artist Anton Gutknecht invites you into his world and shows you how to re-create the captivating beauty of landscapes from every continent. With a user-friendly, step-by-step process, hell teach you skills for painting mountains, meadows, deserts, structures, clouds, sunbeams, and more. Youll also learn how to create atmospheric mood and distance, blend colors, and contrast background with foreground elements to truly express the feel of your paintings. With this comprehensive guide, youll be creating your own acrylic masterpieces in no time.