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Instant Graphics is an inspirational resource for designers and illustrators, exploring how clip art and digital imagery have transcended their one-time status as cut-and-paste tools for home designers. Clip art is one of the foundation stones of leading-edge graphic design, illustration, and even motion graphics, and digital images are used as source material in design. Together, they are vital components in a wide range of work, a means of sourcing (often expensively) an incredibly wide range of illustration styles. This book offers both the inspiration and the means to achieve stunning original work. It features beautiful full-colour illustrations with source notes from and interviews with top graphic design professionals. By partnering practical hints and cutting-edge processes with working examples, together with a unique resource section showing where to find royalty-free clip art in a range of styles, it offers illustrators and designers a vital creative tool.

DemoGraphics is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the ‘what?’ and ‘why?’ of design, DemoGraphics: Packaging dissects the ‘who?’. Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession and shopping habits. Case studies and interviews with designers and brand owners explain how and why specific choices have been made, why it works and how it evolved from a prototype or concept to form successful, user-centred design. DemoGraphics: Packaging also offers designers a palette of ideas, materials, and inspirations with which to design their own targeted packaging. This is a vital text for both designers and brand, advertising, and marketing professionals and students.

Illustration is a subject in high demand. Professional designers, illustrators and students are all looking for a well-researched, informative, well-presented and practical guide to this area of design, and Secrets of Digital Illustration provides all of this and more. New research shows that with only 41% of designers having a university degree the majority are now teaching themselves, and such a book will prove essential to the learning process. Continuing on from the highly successful Digital Illustration, which sold 5000 copies within 3 months, the book further develops the themes within this area. It makes a feature of work from countries with emerging graphic design industries, such as China, Singapore and India, exploring the differences between cultures. Using the same step-by-step tutorials format as the previous book in the series, this time it expands upon this to include working sketches and thumbnails which provide greater depth. Each chapter includes a brief introduction to the subject area, leading onto portfolios of leading image-makers, and concludes with a step-by-step tutorial. All of this makes the book a succinct, informative and highly enjoyable exploration of this popular area.

Now available for the first time in paperback, the best-selling What is Graphic Design? Explores all the issues that shape design today: economics, ethics, technology, theory, and developments in other arts. It looks at how graphic design has evolved over the centuries, from the development of book printing in medieval Germany to the present day, including magazines, corporate branding, television titles, films, and websites. What is Graphic Design? Breaks the discipline down into its elements, looking at typography, how text and images combine – the essence of graphic design – and how the process of reproduction underpins every aspect of design. This concise, accessible handbook is a must-have for students and professional designers.

This book brings together the complimentary works of Logos by Conway Lloyd Morgan and Letterheads & Business Cards by Chris Foges. The combination provides a fascinating insight into the world of logos, branding and corporate culture, followed by a study of its application to stationary. Logos looks in detail at a range of projects, examining the background, purpose and methodology of the design in each case, accompanied by comments from the designers themselves and illustrations of each solution and its application. Letterheads & Business Cards features 60 projects from around the world, analysing how briefs were met through careful use of typography, illustration, materials, format and printing techniques.

Outdoor cooking has far surpassed the days of the simply grilling on the patio. Incorporating everything from fully-stocked bars to full-size kitchen appliances in its plans, open-air cooking has soared to new levels of creativity, design, and technique. With Outdoor Kitchens you will be able to personalize the outdoor cooking space that perfectly suits your lifestyle. Superb photography creates a catalog of options, inspiring you to design a space that exactly meets your desires, climate, cooking style, and budget. This book equips you with all the information you need to successfully set up an outdoor kitchen, from tips on choosing the right dcor to proper equipment selection, allowing you to make all the correct decisions along the way.

Type Specific shows designers how typefaces designed for a specific purpose succeed by exploring each of the features that must be considered. These include letterforms, counterspaces, cross sections, ascenders/descenders and junctions and how they work, in both print and screen, across a range of applications: posters, directories, newspapers and magazines, CD covers, packaging, signage and film titles — including The Kitchen's organic paintbrush front for the promotion of Levi's Vintage Clothing and Saturday's elegant stencil-style face for the Chen Pascual identity. The whole gamut from free-from to precision is explored.

Experimental Formats 2 builds on the success of Experimental Formats, bringing the subject bang up to date. It explores every aspect of designing the printed form, from single page to commercial package. Case studies of professional work celebrate the healthy tradition for experimentation in this field, showcasing projects that stand out on their physical merits alone. Looking at proportions, formats, materials, printing, folding and binding, Experimental Formats 2 offers designers an awe-inspiring selection of inspirational new ideas for practical application. It also explores exciting material innovations such as tear-proof «plastic», paper, and PVC, gelling agents, luminescent inks, concertina folds, single-screw and press-stud binding, among its many treasures. With its definitive glossary of terms, this is an indispensable guide and inspiration for the future of two and three-dimensional print and graphic design.

The Organized Home is not merely a practical book about labelling boxes and finding more storage space — it's about great design, and it's about living with style. This book is filled with professional advice, hardworking information, and checklists that will help you create the organized, peaceful, and beautiful home you want. The authors emphasize the intelligent and imaginative use of furniture and accessory choices to ensure that function goes hand-in-hand with good looks. This beautiful volume offers professional advice, surprising and clever solutions, insights into creating positive household habits, and inspiring full-colour photographs detailing every room in the home. The Organized Home includes: stylish storage solutions, functional furniture and cabinetry, controlling clutter, checklists for seasonal changes, positive household habits, daily rituals that keep the peace, and using a household journal.

Outsize is the book for graphic designers needing to make their client's message stand out, but it is also of obvious appeal to those interested in the subject who can learn from the techniques of large scale design. Large scale graphics are strongly influenced by their context — where they're placed, how they interact with those who will view them, how suitable they are for the environment. The book explores and explains these factors so the designer's work will have far greater effect. It guides the reader through the potential pitfalls and hazards of using non-standard substrates such as brick glass or vinyls, and highlights issues of weatherproofing and structural properties. It also contains handy hints on managing the process, as well as collaborations with those in related fields such as product designers, sign painters, engineers and architects with its huge global range of contemporary examples. Outsize is both inspiration and information for 2-D and 3-D designers in all disciplines.