Wiley

Жанр: Wiley

Thoughtful essays on the history, significance, and pleasures of whiskey Everyone becomes a philosopher with a drink in hand, but Whiskey & Philosophy takes this natural pairing to a new level. It explores a range of philosophical topics related to whiskey through engaging reflections written by philosophers, whiskey writers, and others. You will learn things that are both practical (how do tasting notes vary across guides and whiskey brands?) and thought provoking (why is there the popular conception that drinking whiskey makes people mean, and is it true?). Whether your interest lies in the drink itself or in the philosophical issues surrounding it, you'll find something to interest you in this unusual book.

Жанр: Wiley

The first look at the philosophy behind Stephenie Meyer's bestselling Twilight series Bella and Edward, and their family and friends, have faced countless dangers and philosophical dilemmas in Stephenie Meyer's Twilight novels. This book is the first to explore them, drawing on the wisdom of philosophical heavyweights to answer essential questions such as: What do the struggles of «vegetarian» vampires who control their biological urge for human blood say about free will? Are vampires morally absolved if they kill only animals and not people? From a feminist perspective, is Edward a romantic hero or is he just a stalker? Is Jacob «better» for Bella than Edward?

Жанр: Wiley

Never has advice on making money been so essential! Many of the world’s most successful businesses started during an economic downturn, so don’t let the credit crunch stop you. Make Your First Million shows you how to go it alone and make the money come rolling in! This straight-talking reality-check is one of the UK’s bestselling entrepreneurship titles of the last 18 months and in this new edition Martin shows you just how important it still is to follow your dreams — even in tough times. This edition includes a brand new introduction on why entrepreneurship is the right choice, even in the current financial climate. Martin Webb started his first business in the recession of the early 90s and expounds the myths surrounding stating in a recession and outlines the possible benefits and advantages – as well as the cautions.

Жанр: Wiley

Take a gondola ride on Venice's Grand Canal, where you'll find excellent views of St. Mark's Basilica. See chapter 5. Foldout map, plus detailed maps throughout Exact prices, directions, opening hours and other practical information Candid reviews of hotels and restaurants plus sights, shopping, and nightlife Itineraries, walking tours, and trip-planning ideas Insider tips from local expert authors

Жанр: Wiley

Wander the cobblestone streets of Prague's Old Town at twilight. See chapter 8. Detailed maps throughout Exact prices, directions, opening hours and other practical information Candid reviews of hotels and restaurants plus sights, shopping, and nightlife Itineraries, walking tours, and trip-planning ideas Insider tips from local expert authors

Жанр: Wiley

Explore the small village of Zermatt, at the base of the Matterhorn in the Valais region. See chapter 10. Detailed maps throughout Exact prices, directions, opening hours and other practical information Candid reviews of hotels and restaurants plus sights, shopping, and nightlife Itineraries, walking tours, and trip-planning ideas Insider tips from local expert authors

Жанр: Wiley

Straight-talking Dragons' Den star, Duncan Bannatyne, started it all with a single ice cream van and now manages a portfolio of leisure businesses and a high profile media career. So how did one of the UK's most successful serial entrepreneurs go from trouble-making schoolboy to OBE; from unemployment benefit claimant to multi-millionaire? The Unauthorized Guide to Doing Business the Duncan Bannatune Way draws out the universal lessons from Duncan Bannatyne's remarkable success and identifies 10 strategies for running a business that can be applied to any business or career: Anyone can do it Know yourself and fill in the gaps The right ideas are everywhere you look Don't skimp on the research Plan your enterprise Never mind the atrium! Have the right people by your side Make money, expand rapidly, then make more money Put your name over the door Give it all away before you die Want to be the best? The secrets of phenomenal success are in your hands.

Жанр: Wiley

Philip Green, retail's most colourful figure, is widely regarded as the finest retailer of his generation and one of the best business brains in the UK. He made his first million at 33, and now owns the Arcadia Group, running about an eighth of the UK clothing retail market. So how did a man who just fell into the industry by accident go on and build this business empire? The Unauthorized Guide to Doing Business the Philip Green Way draws out the universal lessons from Philip Green's remarkable success and identifies 10 strategies for building a business empire that can be applied to any business or career: Do it your way Make the business run as efficiently as possible Keep the customer satisfied Whatever you do, don't break the supply chain People matter — you can't run an empire without them Spot the money-making opportunity When the going gets tough — work harder! Aim high and keep trying Stay private but enjoy the publicity Give something back Want to be the best? The secrets of phenomenal success are in your hands.

Жанр: Wiley

You'll never fall into the tourist traps when you travel with Frommer's. It's like having a friend show you around, taking you to the places locals like best. Our expert authors have already gone everywhere you might go—they've done the legwork for you, and they're not afraid to tell it like it is, saving you time and money. No other series offers candid reviews of so many hotels and restaurants in all price ranges. Every Frommer's Travel Guide is up-to-date, with exact prices for everything, dozens of color maps, and exciting coverage of sports, shopping, and nightlife. You'd be lost without us! This guide is specifically geared to travelers who want to go to Greece for beaches, beautiful weather, and island-hopping. Its centerpiece is a feature no other guide offers: a full chapter on cruises, written by one of the cruise industry's leading specialists and featuring candid reviews of each line and tips on how to get the best deals. We'll start you off with a quick overview of Athens, your gateway, before setting off to explore the most beautiful and appealing of Greece's many islands, including the Saronic Gulf Islands, Crete, the Cyclades, the Dodeconese, the Northeastern Aegean Islands, the Sporades, and the Ionian Islands. If you're exploring on your own, you'll rely on us for dozens of detailed island and town maps, complete details on ferries and flights, and a wealth of information on accommodations, sightseeing, dining, and nightlife. This is the only guide you need to discover the best of the legendary Greek Isles!

Жанр: Wiley

Completely updated biannually, Frommer's Greece features stunning color photos and maps of the sites and experiences that await visitors. Our authors include renowned Classicists and young, hip Athenians who have scoured the country, from its ancient sites to its newly hip neighborhoods like Gazi to bring readers an up-to-the-minute snapshot on the best both ancient and modern Greece has to offer. Newly expanded coverage of Athens' best restaurants, hotels, and nightlife. More up-to-the-minute coverage of the Greek Islands, including the party paradise of Mykonos, stunning Santorini, and the award-winning beaches of Kefalonia.

Жанр: Wiley

In Turnaround Leadership, Michael Fullan—an internationally recognized leader on educational reform—expands the definition of organizational turnaround and shows how leaders can turn even the worst situation into an opportunity to shake-up and rejuvenate their schools. Indeed he goes beyond turnaround schools to show how entire systems can be transformed? Fullan examines the dynamics of what makes societies—and education systems—healthy or sick. He identifies the positive things turnaround schools do to get off the critical list, and explores what it takes to motivate large numbers of people to go beyond short-term solutions in order to achieve fundamental, sustainable reform. Ultimately, Turnaround Leadership focuses on the critical role of leadership—not the Lone Ranger leader who rides into town and saves a single school, but leaders whose very actions change the systems they work in. This book is a volume in the Jossey-Bass Leadership Library in Education—a series designed to meet the demand for new ideas and insights about leadership in schools.

Жанр: Wiley

Frommer's Moscow & St. Petersburg features gorgeous color photos of the sights and experiences that await you. Our author, a former Moscow-based AP correspondent, hits all the highlights, from Red Squaqre to the Hermitage. She's checked out both cities' best hotels and restaurants in person, and offers authoritative, candid reviews that will help you find the choices that suit your tastes and budget. You'll also get up-to-the-minute coverage of shopping and nightlife; detailed walking tours; accurate neighborhood maps; cultural insights; and side trips to Sergiev Posad's magnificent 14th-century monastery, the palaces of Peterhof and Tsarskoye Selo, and more. Frommer's Moscow & St. Petersburg also includes a glossary of useful Russian terms and phrases.

Жанр: Wiley

Experience Siena's Palio, the centuries-old bareback horse race that runs through the city's Piazza del Campo. See chapter 7. Foldout map, plus detailed maps throughout Exact prices, directions, opening hours and other practical information Candid reviews of hotels and restaurants plus sights, shopping, and nightlife Itineraries, walking tours and trip-planning ideas Insider tips from local expert authors

Жанр: Wiley

»These tips are worth their weight in gold to businesses of all sizes.» —Peter Jones, CBE, Entrepreneur and star of TV's Dragon's Den For any business, less really can be more. We all face new, austere times. Whether starting up, surviving or seeking to dominate its niche, every business needs to adjust. Based on years of real business experience, this book shows you how. From reinvigorating staff with Dunkirk spirit, to building revenues on a shoestring, this book tells you where to cut and where to keep spending. Packed with witty anecdotes, inspirational quotes and common sense advice, Austerity Business is a reinvigorating read for any business leader sworn down by daily bad news – the age of austerity really can be about thriving, not just surviving.

Жанр: Wiley

Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests? The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver’s remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career: Be yourself, but more so Extend the brand Build on what you’re good at Remember the social dimension Become the face of a supermarket Deal with adversity Go international Protect the brand Be controversial Be bold Want to be the best? The secrets of phenomenal success are in your hands.

Жанр: Wiley

This is a guide to finding a great job in any economy. After working at all three of the major career management and outplacement companies in the United States, Ford Myers knows firsthand what works, what doesn't, and why when it comes to finding a great job. In good times or bad, no matter what the economic news of the day is, job-hunters with the right skills and strategies can find the job they're looking for. In Get The Job You Want, Even When No One's Hiring, Myers offers job search strategies that work even when the economy isn't. These skills and tactics are well known to those inside the job placement industry, but little known to most job hunters. This practical guide includes the kind of insider advice and effective tactics that readers will find nowhere else. Ford R. Myers (Philadelphia, PA) is President of Career Potential, LLC, where he provides professional services in career counseling, executive coaching, and assessment. He frequently appears on screen and in print as a career expert.

Жанр: Wiley

Napoleon Hill's Golden Rules: The Lost Writings consists of a series of magazine articles Napoleon Hill wrote between 1919 and 1923 for Success Magazine, of which he eventually become an editor. Hill's obsession with achieving material success had led him from poverty stricken Appalachian Mountains with the desire to study successful people.

Жанр: Wiley

Over the years, marketing has mutated through three stages. Many of today's marketers still practice marketing 1.0, some practice marketing 2.0, and a few are moving into marketing 3.0. The greatest opportunities will come to marketers practicing 3.0. Marketing 1.0, or the product-centric era was that stage where companies appealed to the mind of customers by providing rational arguments why the customer should buy their product. Marketing 2.0, the customer-centric era was the new stage where companies tried to connect emotionally with the customers so that their preference would be based on a mind and heart connection with the company. Now that almost every organization claims to be customer-oriented, the strategy is no longer sufficient. We are witnessing the rise of Marketing 3.0 or the human-centric era. Instead of people being treated as consumers, they are treated as human beings who are active, anxious, and creative. They are no longer isolated but are connected. They are no longer unaware but are informed. They are no longer passive but are active. They want to participate in value creation. They want to satisfy deeper needs — not just traditional needs and wants. They want to live more creative and fulfilled lives. Marketing 3.0 is the latest stage where companies are seeking to connect with the customers' spirit in this age where customers want the company to assume more social responsibility for the issues that concern all of us (environment, poverty, disease, drugs... A company such as S. C. Johnson is connecting with all three customer touchpoints: mind, heart, and spirit.

Жанр: Wiley

This book is designed to help leaders apply whole leadership lessons to the fundamental leadership dilemmas that keep leaders awake at night. The book explores how leaders developed their capacities for leadership and what they believe will be the key ways to prepare other leaders to meet these challenges in the future. Each section describes the challenges and includes specific tips for managing the challenges based on the interviews and research. The models are based on the authors′ personal observations of the executives they have taught and coached over the last three years through Oliver Wyman′s Delta Executive Learning Center, in addition to interviews with 20 current CEOs including William Weldon, CEO of Johnson & Johnson; Gregg Steinhoffe, CEO of Target; Mark Parker, CEO of Nike, and many others. David L. Dotlich (Eastsound, WA) is President of the Oliver Wyman Delta Executive Learning Center and a partner at Oliver Wyman Consulting, the world′s leading executive development firm. Peter C. Cairo (New York, NY) is a partner at Oliver Wyman Consulting and is former chairman of the Department of Counseling and Organizational Psychology at Columbia University. Stephen H. Rhinesmith (Chatham, MA) is a partner at Oliver Wyman Consulting and former president of Holland America Line.

Жанр: Wiley

Get the keys to success in both sales and life (with a new foreword by bestselling author Ken Blanchard) Napoleon Hill′s timeless classic, Think and Grow Rich , has the distinction of being the best read self–help book of the twentieth century. Not so well known is how Hill earned his livelihood before he wrote Think and Grow Rich . How to Sell Your Way Through Life , written in the depth of the Great Depression, explains how Hill spent many years perfecting his skills as a master salesman and sales trainer. The information is as relevant in today′s economy as it was in a time very similar to ours. How To Sell Your Way Through Life brings you the practical information that can only be obtained from the experience of success. This dynamic guide is based on the lives and careers of hundreds of salesmen who started with nothing and worked up to leading positions in their fields. Key advice presented includes Auto–Suggestion, your first step in salesmanship «Qualifying» your prospective buyer Neutralizing your buyer′s mind The habit of doing more than you are paid for How to budget your time Your master plan for getting a position Even if you′re just getting your start, How To Sell Your Way Through Life gives you the keys to success in both sales and life.

Жанр: Wiley

This text presents a comprehensive treatment of the most important topics in monetary economics, focusing on the primary models monetary economists have employed to address topics in theory and policy. It covers the basic theoretical approaches, shows how to do simulation work with the models, and discusses the full range of frictions that economists have studied to understand the impacts of monetary policy. Among the topics presented are money-in-the-utility function, cash-in-advance, and search models of money; informational, portfolio, and nominal rigidities; credit frictions; the open economy; and issues of monetary policy, including discretion and commitment, policy analysis in new Keynesian models, and monetary operating procedures. The use of models based on dynamic optimization and nominal rigidities in consistent general equilibrium frameworks, relatively new when introduced to students in the first edition of this popular text, has since become the method of choice of monetary policy analysis. This third edition reflects the latest advances in the field, incorporating new or expanded material on such topics as monetary search equilibria, sticky information, adaptive learning, state-contingent pricing models, and channel systems for implementing monetary policy. Much of the material on policy analysis has been reorganized to reflect the dominance of the new Keynesian approach. Monetary Theory and Policy continues to be the only comprehensive and up-to-date treatment of monetary economics, not only the leading text in the field but also the standard reference for academics and central bank researchers.

Жанр: Wiley

Millions of people around the world today spend portions of their lives in online virtual worlds. Second Life is one of the largest of these virtual worlds. The residents of Second Life create communities, buy property and build homes, go to concerts, meet in bars, attend weddings and religious services, buy and sell virtual goods and services, find friendship, fall in love — the possibilities are endless, and all encountered through a computer screen. Coming of Age in Second Life is the first book of anthropology to examine this thriving alternate universe. Tom Boellstorff conducted more than two years of fieldwork in Second Life, living among and observing its residents in exactly the same way anthropologists traditionally have done to learn about cultures and social groups in the so-called real world. He conducted his research as the avatar Tom Bukowski, and applied the rigorous methods of anthropology to study many facets of this new frontier of human life, including issues of gender, race, sex, money, conflict and antisocial behavior, the construction of place and time, and the interplay of self and group. Coming of Age in Second Life shows how virtual worlds can change ideas about identity and society. Bringing anthropology into territory never before studied, this book demonstrates that in some ways humans have always been virtual, and that virtual worlds in all their rich complexity build upon a human capacity for culture that is as old as humanity itself.

Жанр: Wiley

This is an interactive guide to every element of the business planning process. Are you an entrepreneur who wants to make it big? A manager grappling with logistics? A small business owner trying to map out a future in shaky economic times? Then look no further! Business Plans Kit For Dummies is a nuts-and-bolts guide to evaluating and invigorating your commercial strategy, no matter how big or small your business. Lay the foundations identify your long-term goals and brainstorm your business options. Develop the skills sketch out a working model, size up competitors and fire up your marketing machine. Make it personal scrutinise the ins and outs of your budget and diagnose what you need to take your ideas forward. Maximise your plan's potential take advantage of the latest online resources and e-technology to give your venture the edge. Fix faulty strategies recognise weak spots, build on strengths and make preparations to update your plan a year from now. Open the book and find: advice on stimulating business creativity; effective ways to research your start-up needs; how to get the most out of your industry; tips on sharpening your marketing drive and developing a customer profile; forecasting strategies for every kind of business; planning sheets, sample budgets and managerial forms; and, how to use libraries, directories and search engines to your advantage. The interactive companion CD-ROM is packed with templates, worksheets, assignments and checklists to help you kick-start the planning process, monitor progress and get your business on track.

Жанр: Wiley

This is the only official quantitative review for the GMAT from the creators of the test. Anyone preparing for the Graduate Management Admission Test[registered] (GMAT) knows it's important to study with the experts. With The Official Guide for the GMAT Quantitative Review, Second Edition, you'll get questions, answers, and explanations straight from the source. The only official quantitative review for the GMAT Exam, this book targets your study and helps you improve your quantitative skills by focusing on your ability to solve equations, interpret data, coordinate geometry, and determine probability with assurance and ease. Inside, you'll find: 300 actual questions from past GMAT tests, including 75 questions new to this edition; sections on Arithmetic, Algebra, Geometry, Problem Solving, and Data Sufficiency; and, questions organized in order of difficulty to save study time. The Graduate Management Admission Council certifies all content so you can trust that you're getting expert guidance as you prepare for the GMAT Exam.