Palgrave

Economics for Business offers an interactive interpretation of the economics that anyone studying business needs to understand. The book explains how firms, consumers and government interact in markets, and how, from a business perspective, the economy as a whole operates. Using numerous examples and case studies, the book brings economic ideas alive in a real world setting. Each chapter concludes with a series of questions and reflective exercises designed to reinforce and deepen the reader's understanding. The book gets right to the heart of the central economic debates shaping our society: is the Euro a good idea? Can politicians be trusted to run the economy? Designed specifically to show the real life relevance of economics to business students, this book provides a flexible core text for undergraduate and HND students.

Jeremy Black's text provides a thematic account of British history centering on the 20th century. To the traditional, chronological account of historic events, Black adds long range thematic chapters reflecting the full range of topics. These include political structures, ideologies, wars and international relations, economic history, social history as well as consumerism, media and mass communication. The coverage is further enlivened with exhibits providing supplementary background information on key personalities and pivotal events, case studies and numerous illustrations.

An account of the issues facing all economies today. It presents the core material in a user friendly and accessible manner, motivating students to take an interest in economics and helping them to appreciate its relevance to the world in which they live. The text features: chapter overviews; on page glossary definitions; chapter summaries; self test questions, including questions for discussion; suggestions for further reading; and links to the Internet.

Fashion styling is one of the least well researched areas in fashion colleges. This how to book aims to provide an insight into the processes you have to follow to work in this area, be it editorial, commercial or show styling. It includes an eight-week introductory programme to the subject and projects whereby students can simulate professional practice and learn the techniques and skills necessary for a career in styling.

This introduction to the principles and practice of management has been extensively revised to incorporate the latest developments in management thinking, and to include the effects on managerial practice and activities of the European Union, and globalisation of business. It also makes substantial reference to the changes in public services, and increased activity in the not-for-profit sector.

»Mastering Shakespeare» covers in detail the plays set in the National Curriculum through GCSE and A Level to the major elements of Shakespearean drama studied in further education courses. The book is divided into sections that deal with comedy, tragedy and history. Also included are detailed sections on the most popular plays in the theatre and in the examination room. The text deals with the basic themes of Shakespeare, the kinds of characters he created, the stories he was attracted to, and the ways in which the plays work out on stage. Among the plays studied are «A Midsummer Night's Dream», «Merchant of Venice», «Julius Caesar», «Romeo and Juliet» and «Hamlet».

The third edition of this highly successful book covers all the essential information needed to master statistics. *Fully revised to match examination and course developments *Clear calculations, diagrams and accessible explanations *Up-to-date sections on all aspects of statistics, including probability, vital statistics, market research, experiments and scaling Includes a section on how to pass statistics examinations.

Mastering Advanced Pure Mathematics is not just another A-Level textbook. It contains full explanations so that it can be used in the classroom or at home as a support in the study of a wide range of syllabuses based on the common core 'A' level topic list. Throughout the book there are: — 'Do you know?' sections which contain brief reminders of ideas which will enable the reader to continue without any problems — 'Memory Joggers' to reinforce learning and understanding — 'Exercises' which are divided into straightforward type questions, and more complex examination questions, to be tackled once the reader has worked through most of the book once — 'Activities' to broaden knowledge. These are not essential, but the reader will find that mathematics becomes really enjoyable when applied to a variety of situations.

Ideal for A/AS-level, BTEC, Further and Adult Education courses, Introduction to degrees. This comprehensive book covers a rapidly changing subject and provides the basis for understanding both the theories and practical aspects of the subject. This second edition has been fully revised to incorporate guidance on presenting practical work, the psychology of work and the use of statistics in psychology.

This book provides a comprehensive introduction to the principles and practice of book-keeping and accounting. Throughout the text, real-life case studies are used to illustrate principles. There are many practical exercises (with answers) and activities included. A section of GCSE questions is given at the end of the book.

A concise, up-to-date introductory text for first examinations, covering the period from 1750 to the present day. The book includes a wide selection of source material in keeping with the current trends in history teaching.

Mastering English Grammar is a start-at-the-basics, no-nonsense English Grammar book, not only for students of English, but also for those studying modern languages, business people and secretaries — in fact anyone who has forgotten/never known the simple rules of the language they speak.

L. A. WOOLCOTT and W. R. UNWIN are established authors of communication books for business. They were both Senior Lecturers at Windsor and Maidenhead College, England, for many years and have considerable teaching and business experience.