Palgrave

Жанр: Palgrave

Tests for the measurement of language abilities must be constructed according to a coherent validity framework based on the latest developments in theory and practice. This innovative book, by a world authority on language testing, deals with all key aspects of language test design and implementation. It provides a road map to effective testing based on the latest approaches to test validation. A book for all MA students in Applied Linguistics or TESOL, and for professional language teachers.

Жанр: Palgrave

Key Concepts in Human Resource Management is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what human resource management is all about. It will be especially useful as a revision aid.

Жанр: Palgrave

Key Concepts in Operations Management is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With almost 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what operations management is all about. It will be especially useful as a revision aid.

Жанр: Palgrave

Key Concepts in Business Practice is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what business practice is all about. It will be especially useful as a revision aid.

Жанр: Palgrave

Key Concepts in Management is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what management is all about. It will be especially useful as a revision aid.

Жанр: Palgrave

»Key Concepts in International Business» is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive reference for anyone studying a business related course or those simply wishing to understand what international business is all about. It will be especially useful as a revision aid.

Жанр: Palgrave

»Key Concepts in Strategic Management» is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive reference for anyone studying a business related course or those simply wishing to understand what strategic management is all about. It will be especially useful as a revision aid.

Жанр: Palgrave

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive reference for anyone studying a business related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.

Жанр: Palgrave

Authoring a Ph.D. Thesis involves having creative ideas, working out how to organize them, writing up from plans, upgrading text, and finishing it speedily and to a good standard. It also involves being examined and getting work published. This book provides a huge range of ideas and suggestions to help Ph.D. candidates cope with both the intellectual issues involved and the practical difficulties of organizing their work effectively.

Жанр: Palgrave

An invaluable guide to successful, profitable, and effective management, this book provides a fully comprehensive introduction to the practical application of management theory. Mastering Management Skills explores the issues, pressures and dilemmas faced by all managers. Setting these wide-ranging and complex situations in a realistic context, the common and universal problems of integrity, leadership, presentation and motivation are addressed. Drawing a direct link between theory, application and practice, demonstrations of managerial expertise — and lack of expertise — are illustrated using examples from all spheres of activity. Discussion questions taken from real situations provide the basis for understanding and developing essential management skills.

Жанр: Palgrave

Starting at any university is a major step in life. Students who speak English as a second language and who are studying in a new country are taking an even bigger step. How do we choose our subjects? Can we go and talk with the lecturers? What about making friends? In this book students will find practical answers to these and other frequently asked questions. The text is written in straightforward English.

Жанр: Palgrave

This work offers a blend of academic rigour and practical insight and uses examples and illustrations drawn from a wide range of real life situations. «Mastering Financial Management» aims to help readers tease out meaning from company accounts, make financial reports interesting and influential, manage budgets and motivate people to achieve targets, and much more. It is useful as a text for all students requiring an introduction to financial management and for business managers with no financial background.

Жанр: Palgrave

This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets. Each chapter contains diagrams, charts, tables and case studies to illustrate topics under discussion, together with a set of learning outcomes and questions for discussion. As the book progresses, chapters refer back to previous topics, enabling the reader to cross reference and to put ideas into context, again using case studies and examples. It provides support for those already involved in international trade as well as those keen to develop their knowledge of the subject.

Жанр: Palgrave

This fresh and up-to-date interpretation of India's rich and extraordinary history, written by a leading authority in the field, explores themes in ancient, medieval and especially modern India. Peter Robb's accessible narrative analyses India's civilizations and its empires through the ages — including the Mughal Empire, the British Raj, and independent India to the present day — as they entangled with regional rule and heterodox cultures. A History of India — examines the relationships between politics, religious belief, social order (especially caste), environment and economic change — assesses, from circa 1860, British colonialism, Indian nationalism and nation-building, popular protest movements, religious revivals, and re-inventions of caste, community and gender — discusses long-term economic development, the impact of global trade, and the origins of rural poverty Centred around clearly expressed and well argued topics, issues and explanations, A History of India is the ideal introduction for all those with an interest in the drama and vitality of India's fascinating past.

Жанр: Palgrave

This text is designed as a clear and concise introduction to employee development. Many people, in both human resource and general management positions, have little idea of what employee development is or should be. This book addresses this specific issue and is an introduction for those who wish either to understand the subject in general or develop their expertise and understanding further.

Жанр: Palgrave

Team working is vital to organizational success. This up-to-the- minute consideration of the roles played by teams and leaders is designed for students and professionals who require practical examples to bring the concepts of team leadership to life. With examples from across the globe and a careful blend of theory and practice, the book is intended to inform the debate about how teams should be employed in work situations. Website links and additional reading material to assist in the study of team leadership are included on an ancillary website.

Жанр: Palgrave

Mastering Counselling Theory provides comprehensive coverage of all the major concepts and ideas integral to the theory of counselling from behavioural to existential to psychodynamic studies. Fully explaining complicated terms and theories, the book includes an extensive glossary, making this complex area of study easy to understand. Exploring popular areas such as Freud, Jung, and Cognitive Counselling, this is an invaluable guide to counselling theory for students, lecturers and the general reader alike.

Жанр: Palgrave

Mastering the Novels of Jane Austen is the ideal companion for anyone studying the works of this endearing literary figure. An engaging account of the six most-read Austen novels, this book captures the imagination with its fresh and lively approach. — Provides a detailed critique of Northanger Abbey, Sense and Sensibility, Pride and Prejudice, Mansfield Park, Emma, and Persuasion — Links the significance of the works from the past to the present day in the light of contemporary attitudes to women, tradition, and innovation — Explores the influence of art, architecture, music, literature, theology, philosophy, history and politics in the novels — Discusses both traditional and contemporary literary theory, and examines Austen's use of wit and irony, and the nuances of her vocabulary If you are looking for a book that will entertain, challenge, and illuminate your understanding of Jane Austen, this is it! A must-have guide for anyone preparing for exams or looking to gain the maximum satisfaction from their reading of the novels of this much-loved author.

Жанр: Palgrave

Literary Terms and Criticism has long been established as the best-selling guide to the study of English literature. It offers a comprehensive introduction to English poetry, drama and the novel, complete with practical advice and tips on how to analyse texts and how to make sense of the critical terms we employ in discussing literature. It is also the clearest and most useful of all guides to modern critical theory. There are entries on all aspects of critical thinking, ranging from traditional criticism through to postcolonialism and cultural materialism. This new edition also contains updated material, a revised further reading list and additional discussion of critical terms and approaches. In so doing, it remains the indispensable guide — providing you with the vital starting-point for whatever text you are studying, and giving you ideas you can draw on throughout your course.

Жанр: Palgrave

Mastering Twentieth Century Russian History presents a vivid and informative account of the events which befell the Russian people during the course of the twentieth century. — explores the major developments of the last century, from the revolution of 1905, to the First and Second World Wars, to the Cold War and the rise and fall of the USSR — examines key figures and their actions — from Nicholas II, Lenin, Trotsky, Stalin, Khrushchev, Brezhnev, Gorbachev and Yeltsin to Putin — deals with events right up to 2000, enabling the Soviet experiment to be placed in context a decade after its collapse — incorporates the latest research from British, American and Russian historians, examining key controversies and debates — includes primary source material, maps, photographs, posters and a full chronology of events This text is the ideal companion for anyone seeking a clear yet detailed introduction to the fascinating events of twentieth century Russian history.

Жанр: Palgrave

This is an introduction for any business student studying logistics or supply chain management. The text uses chapter aims, summaries, boxed items, case studies, worked examples, problem discussion questions and suggested reading to illustrate and guide the student through the text. It takes a broad view of logistics, exploring all the main concepts within a wide business context, with a strong focus on application and practical situations. This clear text gives an up-to-date perspective on this fast-moving field. It explores the management of logistics and its strategic role within an organization, while examining new developments in the field and providing an international dimension to the subject.

Жанр: Palgrave

Designed for students, and potential and practising managers, this book examines the management of markets as an holistic activity within modern organisations. Based on the four Ps/Cs of marketing (Product/Customer value; Price/Cost; Promotion/Communications; Place/Convenience) this book takes the reader through all the major aspects of marketing management using practical examples. Written in plain English, Mastering Marketing Management shows that marketing is a feature of the whole organisation and should not be confined to just one department.

Жанр: Palgrave

Mastering Human Resource Management provides an authoritative and accessible guide to this dynamic and fascinating topic. Fully up-to-date, this book encompasses all aspects of the most recent UK and European legislation and case law. Ideal as a valuable study text for the personnel management student, for quick reference by the busy manager or as a problem solver for the interested employee. It takes the reader on an A-Z tour on all matters concerned with managing Human Resources and helps provide direct answers to the day to day issues of managing staff.

Жанр: Palgrave

Mastering Sociology, now in its fourth edition, has been fully revised to provide a comprehensive and up-to-date introduction to this popular subject. Topics covered include: the terms and concepts of sociology, the family, education, demographic issues, and the political system. This book offers invaluable guidance on preparing for exams, writing coursework, and answering data response and stimulus questions effectively. It builds students' knowledge and confidence using self-test questions and answers, and includes extracts from original source materials as well as a glossary of sociological terms.