Prentice Hall

Жанр: Prentice Hall

For undergraduate and graduate-level courses in Leadership. An exploration of what makes an effective leader. Leadership in Organizations provides a balance of theory and practice as it surveys the major theories and research on leadership and managerial effectiveness in formal organizations. The eighth edition includes new examples, citations, and guidelines, and has been enhanced for better clarity and presentation.

Жанр: Prentice Hall

A highly accessible and concise introduction to research methods for students planning or undertaking a dissertation or research project in business and management. Doing Research in Business and Management brings the theory and techniques of research methods to life and covers all of the areas of research, from a review of secondary data or literature, or writing a research proposal, to completing an entire research project. The book is written for students on undergraduate and postgraduate degree programmes in business, management or related disciplines.

Жанр: Prentice Hall

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Жанр: Prentice Hall

Accounting for Non-Accounting Students is a highly reputed text for is accessibility and clarity. The book combines user-friendly language and real world examples making it ideal for students with little or no prior knowledge of Financial or Management accounting. The text covers the essentials of book-keeping and the rules of accounting in a non-technical style and teaches students the right questions that all non-accountants should ask who want to excel in their studies and career.

Жанр: Prentice Hall

A comprehensive and readable introduction to the themes and functions of management, within the clear process framework of planning, organising, leading and controlling. The 5th edition of this well-respected text has been revised and updated to incorporate the latest research and most recent and relevant examples and illustrations. Three integrating themes' run throughout the book, guiding the reader to explore and consider the key issues of internationalisation, sustainable performance, and governance and control. It is written for students on undergraduate and postgraduate degree programmes, or undertaking professional qualifications.

Жанр: Prentice Hall

This exciting new book provides the big picture' on small business and entrepreneurship. Written by two recognised experts, active teachers and researchers at one of the world's most respected business schools, it explores both the prevalence and importance of small and start-up businesses. Entrepreneurs and small businesses are highly diverse, so the book looks to apply broad brush strokes to learn from general patterns where possible. It identifies evidence where it is clear, but equally acknowledges where knowledge is limited or certain conclusions are impossible to draw. Perhaps most importantly, it makes clear that small businesses are not just scaled-down big businesses: they behave, respond, and are organised differently to large organisations. For Students: Financial Times video interviews with entrepreneurs and small business owners, weblinks to organisations cited in the book, flashcard glossary to help with revision. For Instructors: instructor manual, PowerPoint slides.

Жанр: Prentice Hall

This revised and fully updated edition continues to provide students with a clear and well-structured introduction to financial and management accounting. The fifth edition retains all of the classic features that have contributed to the book's success such as, clarity of expression, the focus on the accounting equation, student activities, real-life commentaries running through each chapter, and the inclusion of the Safe and Sure Annual Report as a real world example of a listed company.

Жанр: Prentice Hall

For courses on Microsoft Office 2007 Teach the course YOU want in LESS TIME! The primary goal of the GO! Series, aside from teaching computer applications, is ease of implementation. This approach is based on clearly defined projects for students and a one-of-a-kind supplements package for instructors. GO! With Microsoft Office 2007 Introductory, 3/e, contains the same essential content as the previous edition, with some pedagogical changes that were made based on user feedback.

Жанр: Prentice Hall

Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process: Part 1: The decision whether to internationalize Part 2: Deciding which markets to enter Part 3: Developing the market entry strategies Part 4: Designing the global marketing programmes Part 5: Implementing and coordination the global marketing programme The book has a 100% global perspective, in delivering cases from all parts of the world to support chapters and parts.

Жанр: Prentice Hall

For undergraduate and graduate courses in corporate finance, financial management, and financial economics. This book seeks to explain finance through its functions rather than its institutions, concentrating on the three pillars of finance: optimization over time, asset valuation, and risk management.

Жанр: Prentice Hall

Business Accounting Volume 1 is the world's best-selling textbook on bookkeeping and accounting. Now in its eleventh edition, it has become the standard introductory text for accounting students and professionals alike. Business Accounting Volume 1 is used on a wide variety of courses in accounting and business, both at secondary and tertiary level and for those studying for professional qualifications.

Жанр: Prentice Hall

For one on two semester undergraduate and graduate Business Law courses. This exceptionally comprehensive text, which has been praised for its writing style and accessibility offering longer edited cases with more of the actual language of the court renderings has been updated and now features new chapters to address the many recent changes in Bankruptcy Laws. There is also a new chapter on Family Law. It includes numerous business-oriented features that make the course relevant to future managers and integrates ethics and social responsibility, international, contemporary business issues, and e-commerce in every morsel of the text.

Жанр: Prentice Hall

A market leading textbook offering a fresh and engaging approach to the teaching of modern inorganic chemistry while giving a clear, well-balanced introduction to the key principles of the subject. The full-colour text design with three dimensional illustrations brings the subject to life. Throughout the book students are able to reinforce their learning with the use of worked examples and self-study exercises. Numerous applications and topic boxes also relate the chemistry to everyday life.
Casu Barbara

Жанр: Prentice Hall

Provides a comprehensive introduction to theoretical and applied issues relating to the global banking industry. The text is organised into four main Sections: Introduction to Banking; Central Banking and Bank Regulation; Issues in Bank Management and Comparative Banking Markets. Over recent years there has been a lack of a comprehensive yet accessible textbook that deals with a broad spectrum of introductory banking issues. This text fills that gap. This book is suitable for all undergraduate students taking courses in banking. It is also great background reading for postgraduate students.

Жанр: Prentice Hall

This successful text provides a discussion of change in relation to the complexities of organizational life with an emphasis on applying the theory into practice. The book is structured in three parts. The first part considers the causes and nature of change. Part two opens up' the organization to expand on issues of structuring for change, the cultural and political contexts for change and how to lead change. Part three moves firmly into addressing the more practical considerations of designing, planning and implementing change. The book is ideal for both MBA students and those studying for the more specialist degrees in Organizational Development and Change. Its structure and content also make it accessible to final level Business Studies undergraduate students.

Жанр: Prentice Hall

For courses in Introductory Accounting, this text presents the ideas and terminology essential to an understanding of balance sheets, income statements, and statements of cash flows. Every frame requires students to solve a problem involving accounting information.