RotoVision

Жанр: RotoVision

Now revised and updated with brand new content, this second edition of Grids will give designers of all levels further inspiration and know-how to create outstanding layouts that will succeed in today's fast-moving and competitive marketplace. Innovative grids provide structure, movement, space, flexibility, and impact. Grids showcases a selection of the best designs for a variety of work, including books, magazines, newspapers, catalogues, brochures, posters, flyers, stationery, and websites. Each design is presented in its original form, and with all the guides and margins overprinted, to afford the reader an insight into how the layout was built around the underlying grid. Detailed captions provide all the essential information, such as the format, measurements, binding, finish, and also the creative inspiration behind the design. An accompanying CD includes grid templates in InDesign and QuarkXPress, plus three illustrated projects and six unique tutorials. This is a truly indispensable reference book for all practitioners and students of graphic design.

Жанр: RotoVision

Now available in paperback, The Designer's Packaging Bible is an essential reference for packaging designers facing the challenge of producing a fresh and exciting response to a client's brief, within the constraits of a pressing deadline and a strict budget. Packed with inspiring work from the world's leading designers. The Designer's Packaging Bible includes fascinating examples of groundbreaking designs. Designed for quick reference, each image is used at a large size with an extended caption providing the key feature of the design. Covering a broad range of designs, the book includes examples of packaging for books, brochures, magazines, food and drink, CDs, DVDs, promotional items, and many more. The aim of this book is to inspire and show what can be achieved if you think outside the box.

Жанр: RotoVision

Creating Glamorous Jewelry with Swarovski presents a collection of modern reproductions of classic Hollywood glitz, worn by the dazzling starlets of the big screen, including Marlene Dietrich, Katherine Hepburn, and Marilyn Monroe. All 20 sparkling jewelry pieces are made with the internationally popular Swarovski products, including the newest items in their line of crystal beads and stones. Detailed instructions and illustrations take you step by step through the creation of each piece. Whether dressed up or dressed down, these statement pieces will be fun to wear and become stunning, heirloom quality additions to your jewelry collection.

Жанр: RotoVision

Throughout history, artists around the world have been drawn to the nude. Photographers, too, have been fascinated by the subject, and many of the medium's most enduring images have depicted the unclothed human form. But the nude is among the most challenging of subjects to master. The camera's gaze is indiscriminate and unforgiving, so conveying a sense of artistry and subtlety requires careful control over the posing and, crucially, lighting of the nude. And that's where this guide can help. Lighting The Nude (Third Edition) reveals the lighting secrets of some of the top photographers working today. It showcases over 100 images of the nude, in a wide variety of styles. Each image is accompanied by detailed lighting diagrams and an explanation and analysis of what makes the shot work. Whether you're a beginner to this style of photography or a seasoned professional, you'll find plenty of inspirational lighting ideas to copy or adapt for your own work, making this an essential reference for every studio photographer's bookshelf.

Жанр: RotoVision

The World’s Top Photographers’ Workshops pairs in-depth, practical advice with stunning images and personal tips from the world’s leading photographers. The latest in this series, Celebrity and Performance, offers hardworking, incisive, and comprehensive advice on this field of photography. This book shows how to shoot big personalities; the challenge being to capture something special and unique from celebrities who spend many of their waking hours in front of a camera or audience. Techniques workshops cover all the practical considerations. Work reflecting all aspects of celebrity and performance photography is showcased, including projects shot in studios, on sets, in theaters, on stage, and on location. Official and unofficial, reportage and staged photographs are featured, including: portraiture and cover shots; lifestyle stories for celebrity magazines; celebrity weddings; celebrity children; film unit stills photography; behind the scenes reportage; dance and opera performance and rehearsal photography; theatre promotional shots; gig photography; band portraits; head-shots; glamour photography; catwalk photography; paparazzi street photography; and red-carpet/press conference news coverage. Image portfolios, combined with the photographers’ comments on what has influenced their lighting styles and technical decisions, introduce readers to the aesthetics of celebrity and performance photography. Photographers’ technical breakdowns of the ighting/composition/colour/tone/imaging they have used, and why, gives readers a thorough knowledge of appropriate equipment and techniques. Checklists and tips-and-hints panels pass on hard-won knowledge in a simple form. --This text refers to an out of print or unavailable edition of this title.

Жанр: RotoVision

Print and Production Finishes for Brochures and Catalogs demystifies the production process for graphic designers, enabling them to achieve the best possible work. At some point, every graphic designer is commissioned to design a brochure or catalogue. While other books offer inspiration for design, this book focuses on the materials and finishing techniques needed to create the desired effect for those jobs, exploring their creation from a production and manufacturing point of view. Roger Fawcett-Tang has selected world-class work across all areas, from high fashion to mail order, and reveals the skills and techniques needed to meet any requirement. There’s also an illustrated glossary of materials (both standard and innovative) and processes. From producing the latest aspirational publication to making the mundane look desirable, Print and Production Finishes for Brochures and Catalogs is both an indispensable practical guide and a sourcebook for ideas.

Жанр: RotoVision

What is Exhibition Design? Is the ultimate guide to the many facets of this rapidly emerging discipline, from retail design to museums and trade shows every field that applies graphic information to place and object. This unrivalled handbook is a guide to the world of exhibition design, exploring what constitutes successful design and how it works. It clarifies the roles of the various design skil...

Жанр: RotoVision

Two of the world's preeminent music journalists tackle the liveliest debate in rock history: which band is the greatest ever — the Beatles or the Rolling Stones? More than two dozen topics of debate are addressed, with cases being made both for the lads from Liverpool and rock's proto bad boys. From the Cavern and Crawdaddy clubs through head to head comparisons of specific albums (e.g., Exile or the White Album?), members' roles within the bands, the Svengali like managers, influential producers, musical influences, and more, this is the book that dares confront the topics over which fans have agonized for years. Illustrated throughout with photography and memorabilia.

Жанр: RotoVision

Fashion design is directional and commercial; it is at the cutting edge of design globally, while also being a talent-hungry, image-dominated, commercial industry that demands the very best of design professionals, and exposes their work to the world. Thousands try to break into this arena, but few make it to the top. What is Fashion Design? is the latest in the successful Essential Design Handbooks series. This is an industry roadmap, a creative reference book, and a showcase of stunning and innovative design, which together enables aspiring designers to navigate the fashion world with global insight and a renewed creative — and critical — perspective. What is Fashion Design? sets out the contextual and formative issues behind many aspects of the fashion industry and its relationship with the wider world; the anatomy of skills, disciplines, and design processes that underpin the industry; and showcases portfolios of work that are exemplars of the best on offer across a variety of key design skills, from trend-watching to textile design, from buying to shoe design, and from styling to journalism. The tried-and-tested series format and content breakdown of What is Fashion Design? Is uniquely suited to exploring this complex, exciting, and economically vibrant world, from the point of view of the design skills, the creative context, and the ethical issues that all designers need to know about in order to succeed.

Жанр: RotoVision

Every design included in the book is analysed, and useful templates are included on the accompanying disc, along with clip-art features, such as arrows, flows, and boxes, so that designers can adopt and adapt them in order to display information within their own unique layouts. «Diagrams» offers a unique solution to the organisation of information and provides fresh thinking and imaginative solutions, making this an indispensable and inspirational reference book.

Жанр: RotoVision

As visual creatives, graphic designers are well informed about photography. They often carry around a camera, but rarely share the same concerns as professional photographers. As a result, the photographs they produce are distinctly unconventional and often appear in their design work — in fact, a glance at a designer's personal photography will offer vital clues into their working methods and obsessions. Selected from the personal portfolios of the world's most innovative and creative graphic designers, «Photographs by Graphic Designers» includes every type of photographic image, from macro details and funny moments, to found type, street scenes, rare objects, and monumental vistas. The book also includes personal portraits, quirky fashions, and organic and manmade colours, textures, and environments. Featuring work from big name international designers such as Armin Vit, Ellen Lupton, Sean Adams, Bryony Gomez-Palacio, Ann Willoughby, James Victore, Ed Fella, and Marian Bantjes, this is a unique and inspirational reference library of innovative imagery.

Жанр: RotoVision

This book offers young practitioners, and those interested in broadening their skills, an insider's view of the fast evolving work of animation; showcasing professionals and their creations, working methods, and inspiration, along with jargon-busting explanations and easy to follow demonstrations. Stunning examples of finished work are shown alongside conceptual drawings and works in progress. The book contains practical advice and case studies that explore the professional techniques behind designing innovative characters and fantastical worlds, and bringing them to life.

Жанр: RotoVision

With international clients recognising diverse religious observations, an increasing number of festivals, celebrations, and holidays are appearing on the calendar, and designers are being commissioned to communicate celebration greetings to audiences worldwide. «Celebration Graphics Sourcebook» presents innovative case studies from across all media, budgets, and cultures. As celebrations are a time for fun, these solutions are also some of the most exuberant and beguiling graphic solutions in contemporary design. Examples featured come from a wide range of seasonal holidays, non-religious celebrations, weddings, naming ceremonies, and birthday celebrations, among others. Celebrations are arranged month by month, interspersed with weddings, birthdays, Name Days, Bar Mitzvahs, and other life-marking events. An extensive resources section lists religious observations in every major religion, as well as dates, colour palettes, iconography, symbols, phrases, and ceremonies.

Жанр: RotoVision

The best-selling CD-Art captures the finest CD cover and packaging design from around the world, and provides an international showcase of innovative work. This timely updated version of the original hardcover book looks at developments in the music industry today, and includes new work produced for the growing download market.The book looks at the ways in which designers excite the senses of sight and touch to create a fuller experience of a product more commonly associated with sound. Through a wealth of case studies, it shows how designers exploit the two and three-dimensional qualities of CD packaging to create unique, collectable items. It explores not only the traditional elements of design — image, illustration, typography, and packaging — but also innovative materials. Case studies look at how artwork is selected, created, and applied to CD packages; how designers make the most of the standard dimensions for CD packages; and at the use of special formats, unusual materials, slipcases, etc.

Жанр: RotoVision

From mass-market to exclusive, limited-edition magazines, Mag-Art explores both the creative inspiration behind the work — the artwork and photography, typography, paper stock and materials, printing techniques, finishes, and formats — and the practical considerations of magazine production — inclusion of essential advertisements, navigation, credits captions, and budgets. Mag-Art analyzes format, pagination, layout, art direction, production values, and style, and reveals emerging trends in the industry, what makes a magazine successful, and how good design works. This definitive volume will arm designers with the tools to create innovative magazines that are covetable, collectible objects.

Жанр: RotoVision

This stylish and inspirational book unfolds the conceptual complexities of paper engineering, studying the techniques of eminent international designers. Case studies are illustrated with photographs of finished work, as well as detailed diagrams and commentary. Now available as a revised and extended edition, «Paper Engineering» also explores the functions of paper architecture in graphic design, ranging from greeting cards to invitations, and from point-of-sale to packaging.

Жанр: RotoVision

Environmentally sound printing and production finishes are often one of the outcomes of a lengthy design process by companies dedicated to reducing their impact on the environment. This book includes case studies of companies where the entire organizational objective is based on achieving organizational sustainability.

Жанр: RotoVision

500 Internet Hints, Tips and Techniques is the essential companion for anyone who wants to use the internet to its full potential, as a means of communicating (by computer, phone, or mobile device), participating in a community, setting up and running a blog, photolog, or vlog, or contributing to popular sites such as Facebook, MySpace, YouTube, and Flickr. From basic dos and don’ts, to software tips and troubleshooting advice, this accessible, colourful blend of step-by-step tutorials, quick fixes, and bullet-point tips is the perfect antidote to boring technical manuals. Aiming to demystify issues around creating content, storage, sharing, navigation, remote working, and data protection, this book will help you “skill-up” by means of simple, jargon-free explanations. So whether you have a state of the art laptop, a Blackberry, or a humble PC, and are generating images and video via a digital video camera, or a multimedia phone, this highly illustrated, jargon-busting book gives you all the skills you’ll need to create content to share with family, friends and associatese.

Жанр: RotoVision

The best-selling, international review of the year's most innovative works in visual communication, this annual features, in full colour, the winners of the toughest competition in the field — the Art Directors Club Annual Awards. The book presents, with exceptional clarity and detail, the work of gold and silver medallists and distinctive merit winners in national and international advertising, graphic design, and new media.Founded in 1920 and based in Manhattan, New York, the Art Directors Club is the premier international organization of creative professionals and associates in advertising, graphic design, interactive design, interactive media, photography, and illustration. Its annual awards honour visual innovation and excellence in the communication arts.

Жанр: RotoVision

By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job. With informative text and specially commissioned full-color photographs, Print and Production Finishes for Bags, Labels, and Point of Purchase shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is explored, revealing the skills and techniques that work to grab the target audience’s attention. Print and Production Finishes for Bags, Labels, and Point of Purchase is an indispensable ideas sourcebook and practical guide to the finishes, surface graphics, detailing, and materials that help make bags and labels stand out from the crowd — including foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, die-cutting and laser-cutting; specialist inks, including metallics and fluorescents; different paper stocks and other materials; lenticular printing, and so on.

Жанр: RotoVision

Includes packaging for food and drink, technology and entertainment products, health and beauty items. With informative text and specially commissioned full-color photographs, Print and Production Finishes for Packaging shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is featured and explored, revealing the skills and techniques that work to grab the target audience’s attention. For print and production finishing ideas on everything from boxes, cartons, bottles, tubes, cans, packs, jars, multi-packs, and gift packs, Print and Production Finishes for Packaging is an indispensable ideas sourcebook and practical guide to finishes, surface graphics, detailing, and materials that help make packaging stand out from the crowd — including foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, die-cutting and laser-cutting; specialist inks, including metallics and fluorescents; different paper stocks and other materials; lenticular printing, and so on. By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job.

Жанр: RotoVision

Features the best in international invitations, greetings, and business cards. Following the success of the previous titles in the Art series, Promo-Art features the best in international card design, from business cards designed according to strict briefs, to invitations produced with total creative freedom. Detailed captions discuss how the considered use of artwork, typography, paper stock, and printing and finishing techniques can help you achieve successful promotional art. More than any other form of print design, the physical quality of a card can have an impact on its recipient, opening up a whole field of input for the designer. Events promotions, festive celebrations, and greetings cards provide a welcome oportunity for playful interpretations in design. In-depth interviews reveal how leading designers achieve a happy balance between utilitarian constraints and artistic possibilities.

Жанр: RotoVision

In the world of print, paper choice influences every design project and designers often complain about the lack of genuinely good reference material for projects requiring a strong design input. Choosing and Using Paper for Great Graphic Design fills this gap. Case studies detail how the paper was chosen, the innovative treatments applied (folding, binding, cutting, embossing, printing, etc), and why they make the piece successful. By highlighting what was made possible through the paper choice, and how it affected the final design, this guide shows how paper influences and enhances graphic design and explains how to choose and use the right paper for the job. It explains how to turn ideas into reality. A primary resource to inspire original creative thought, it showcases the very best designs created through the ingenious and groundbreaking use of paper and printing techniques.

Жанр: RotoVision

The Designer’s Desktop Manual unravels the essential technical aspects of key areas of print and screen-based design – type and typography; colour; imaging; layout; and printing – via step-by-step projects and inspirational examples. Each section will analyse the technological issues – from the most basic, introductory techniques and principles, to more advanced practices – and the skills needed to work within each area of design. The Designer’s Desktop Manual empowers the amateur or student designer, tackling common technical problems and establishing best-practice guidelines alongside a wealth of technical hints and tips. The Designer’s Desktop Manual also puts the most up-to-date digital and hand-made techniques into the context of the evolution of design, allowing the design student to gain a deeper knowledge of design processes and techniques.