McGraw-Hill

Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.

Thompson, Strickland and Gambles', «Crafting and Executing Strategy, 17e» presents the latest research findings from the literature and cutting-edge strategic practices of companies that have been incorporated to keep step with both theory and practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. An attractive collection of 20 readings that amplify important topics in managing a company's strategy-making, strategy-executing process is included in this Text and Readings version to provide students with a taste of the literature of strategic management before tackling cases or simulation projects.

Lind's «Statistical Techniques in Business and Economics» is a best-seller due to its comprehensive coverage of statistical concepts and methods delivered in a student-friendly, step-by-step format. The text is non-threatening and presents concepts clearly and succinctly. All statistical concepts are illustrated with solved applied examples immediately upon introduction.

Applied Statistics in Business & Economics, 2e provides a comprehensive introduction to statistics concepts and applications in business and economics. The text and student CD provide state of the art integration of technology in order to focus on the important practical concepts and applications as opposed to mechanics.

»Investments: Analysis and Behavior», 2e is the first textbook to integrate exciting new developments from the field of behavioural finance in a comprehensive and balanced introduction to the field of investments. Since behavioural is intertwined in all aspects of investing, this text does just that. Investments: Analysis and Behavior is written from a unique perspective that will provide students with knowledge of investment analytical tools and an understanding of the forces that drive the industry.

Customer Service, 4/e by Lucas features how-to topics for the customer service professional. It covers the concepts and skills needed for success in business careers, including listening techniques, verbal and nonverbal communication, and use of technology. Emphasis is given to dealing with customer service problems and how to handle conflicts and stress. Insights and tips are also provided for customer service supervisory personnel.

Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

The best-selling textbook presents a practical framework for students to apply how firms actually manage the enterprise-wide functions of purchasing and supply in today's business environment. New chapters have been added to the beginning and end of the text, to frame the new discussion of supply chain issues. The book has also been thoroughly updated to reflect the realities of purchasing and supply management in the digital age.

Johansson's «Global Marketing», 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to a large extent even as a local marketer in a foreign country, the global marketer needs skills that the home makes experience-or the standard marketing text-have rarely taught. The recognition of the three roles helps dispel the notion that there is no such thing as international global marketing, only marketing. Much of the excellent research and tried-and-true teaching material that global marketers in business and academe have contributed over the years is reflected in the chapters and in several cases that can be found at the end of each major section. The authors have focused on material that is timely and up-to-date, and relevant to the global context.

»Analysis for Financial Management», 9e is a paperback text and has been written to present standard techniques and modern developments in a practical and intuitive manner. It is intended for non-financial managers and business students interested in the practice of financial management. Emphasis is on the managerial applications of financial analysis.

The Sixth Edition of «Business Forecasting» is the most practical forecasting book on the market with the most powerful software — Forecast X. This edition presents a broad-based survey of business forecasting methods including subjective and objective approaches. As always, the author team of Wilson and Keating deliver practical how-to forecasting techniques, along with dozens of real world data sets while theory and math are held to a minimum. This Sixth Edition includes Forecast X software updated for Excel 2007 and Vista. Forecast X is the most comprehensive software tool available in this market and the new version is also backwards compatible for XP Excel 2003 systems. This Excel-based tool effectively uses wizards and many tools to make forecasting easy and understandable.

»International Accounting» can be viewed in terms of accounting issues uniquely confronted by companies involved in international business. It also can be viewed more broadly as the study of how accounting is practiced in each and every country around the world, learning about and comparing the differences in various accounting methods. «International Accounting», 2e is unique in its content and is up-to-date with relevant material integrated throughout the textbook. In its first year, this text captured approximately 30% of the market.

»Modern Competitive Strategy», 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.

»Preface to Marketing Management», 11/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

The philosophy of Libby 1e is that Teaching Accounting in the context of business and that no matter what the student background or where their future lies, this book will give them the foundation they need to be a successful business owner or manager. «Principles of Accounting» is the first business course for nearly all of these students. Libby 1e is written by recognizing that students in the principles of accounting course have no previous exposure to accounting and financial statements and often little exposure to the business world but many of them have ambitions to own a business. Libby 1e slows down the approach to teaching transaction analysis, slowly building each layer of detail related to the financial statements and the accounting equation, as students work through the book. They learn the role of accounting from starting a business to operating it successfully.

Cateora and Graham's «International Marketing» is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

»Development Economics» by Forsyth, Huq and Clunies-Ross is a contemporary new text which focuses on the emerging areas of development economics, such as Gender and Globalisation, whilst still fully covering all the traditional topics.

The best competitive weapon any company can have is its up-and-coming leaders. «The Leadership Advantage» shows companies what some exceptional organizations are doing to develop their best and brightest. Based on substantial research and featuring the results of a 2006 study conducted by Duke Corporate Education, APQC, and the Center for Creative Leadership. Featuring illuminating case studies of companies like Caterpillar, Cisco Systems, and PepsiCo that have made leadership development an integral part of their business strategy, «The Leadership Advantage» will ensure that today's businesses have the tools to help their most promising talent reach their greatest potential and to create a companywide culture of excellence.

Whether it's writing a proposal, motivating employees, or reaching out to customers, the Perfect Phrases series has the tools you need for precise, effective communication. Distilling complex ideas into specific phrases that diplomatically and honestly depict the concepts at hand, this invaluable series provides: the best techniques to communicate messages and goals in business letters and proposals; tips for bringing out the best in every employee in every business; dialogues and scripts to practice interactions with customers or employees — tailorable to any industry or company culture; and, phrases for each step of the sales process.

Advance your career with this dynamic tool for acing the technical pilot interview... Let an experienced airline pilot help you succeed on the Technical Pilot Interview. This one-of-a-kind study tool asks the right questions so you'll know the right answers. Open it and start learning what you need to know in order to get a powerful edge over the competition — at every stage of your piloting career. This unique study guide helps you: get to know material likely to be asked on your interview; practice with almost one thousand exam-style questions — complete with answers; build confidence, skills, and knowledge; and, focus your study on what you need to know.Can you answer these questions? If you were loading an aircraft to obtain maximum range, would you load it with a forward or aft center of gravity? Why does an aircraft climb as high as possible? What does an aircraft descend quicker when it's lighter? What is a fail operational autopilot/landing system? What is an assumed/flexible temperature? Open this study guide for: answers to almost 1000 questions you may be asked during the technical interview; more than 50 illustrations to clarify key essential points; comprehensive coverage ranging from light aircraft to heavy jet operations; a convenient quick-find, cross-referenced presentation; and, material that has global application.

Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

The most authoritative, cutting-edge book for operations management and supply chain management. The book demands rigorous analysis on the part of students. When the use of quantitative tools or formal modeling is indicated, it is only to perform the necessary analysis needed to inform and support a practical business solution.

Chase, Jacobs and Aquilano: Operations Management for Competitive Advantage, 10/e (CJA) provides a current and thorough introduction to the concepts, processes, and methods of managing and controlling operations in manufacturing or service settings. The text provides comprehensive coverage, from high-tech manufacturing to high touch services with a balanced treatment. CJA also thoroughly integrates and discusses current issues such as globalization; supply chain strategy, E-business, and ERP. The concepts are illustrated by using abundant real world examples, articles, illustrations, problems and cases. Technology is integral to the success of this course, as such, CJA also provide students and instructors with an innovative array of leading edge technology learning and teaching tools.