McGraw-Hill

Жанр: McGraw-Hill

This is the all-in-one resource to sharpen your Portuguese verb and grammar skills. In addition to providing essential concepts regarding verbs and grammar, this new edition of the Portuguese Verbs and Essentials of Grammar includes a brand-new feature: an index of the 300 most popular verbs, which can be cross-referenced with the numerous verb tables appearing throughout the book. This all-in-one language tutorial contains lots of examples employing contemporary language to give you a taste of real-life situations. Each unit focuses on a single verbal or grammatical concept, providing concise yet comprehensive explanations.

Жанр: McGraw-Hill

This work offers expert guidance for the more than 200,000 GMAT takers each year. Completely revised and updated for 2009, McGraw-Hill's GMAT brings all of McGraw-Hill's business and education expertise to bear on helping students achieve the best score possible. It's packed with topic reviews, test taking strategies, up-to-the-minute test information, and plenty of practice tests and drills. Authoritative and practical, it's the ideal tool to help GMAT takers get ready for test day.

Жанр: McGraw-Hill

Describes the theory and practice of corporate finance. This book shows how managers use financial theory to solve practical problems and as a way of learning how to respond to change by showing not just how but why companies and management act as they do.

Жанр: McGraw-Hill

The approach used by Hoyle, Schaefer, and Doupnik in the new edition allows students to think critically about accounting, just as they will do while preparing for the CPA exam. With this text, students gain a well-balanced appreciation of the Accounting profession. The 9th edition introduces the students to the fields many aspects, while focusing on past and present resolutions. The text continues to show the development of financial reporting as a product of intense and considered debate that continues today and into the future.

Жанр: McGraw-Hill

Examines the careers of seven successful CEOs. This title details the methodologies that propelled them to the top as industry leaders. Going beyond anecdotes and quotes to introduce methods to help you become a better leader, it uses cases and summaries to provide a framework for success.

Жанр: McGraw-Hill

Covering the conventional areas of international economics, this book enables readers build their abilities to understand global economic developments and to evaluate proposals for changes in economic policies.

Жанр: McGraw-Hill

Saunders and Cornett's «Financial Institutions Management: A Risk Management Approach», 6th edition focuses on managing return and risk in modern financial institutions. The central theme is that the risks faced by financial institutions managers and the methods and markets through which these risks are managed are becoming increasingly similar whether an institution is chartered as a commercial bank, a savings bank, an investment bank, or an insurance company. Although the traditional nature of each sector's product activity is analyzed, a greater emphasis is placed on new areas of activities such as asset securitization, off-balance-sheet banking, and international banking.

Жанр: McGraw-Hill

»Fundamentals of Investment Management» 9th edition by Hirt and Block establishes the appropriate theoretical base of investments, while at the same time applying this theory to real-world examples. Students will be able to translate what they have learned in the course to actual participation in the financial markets. The textbook provides students with a survey of the important areas of investments: valuation, the marketplace, fixed income instruments and markets, equity instruments and markets, derivative instruments, and a cross-section of special topics, such as international markets and mutual funds. The authors approach financial analysis the way it is done by many Wall Street firms. Geoff Hirt directed the CFA program for the Investment Analysts Society of Chicago (now the CFA Institute of Chicago) for 15 years and sat on the board of directors from 2002 to 2005. Stan Block has been a practicing CFA for over 20 years. Both professors have taught and advised student managed investment funds at their universities and bring this wealth of learning experiences to the students who study from this text. The authors are user friendly, but make no concessions to the importance of covering the latest and most important material for the student of investments.

Жанр: McGraw-Hill

»Operations and Supply Management», as the title indicates, provides increased emphasis on supply chain management in the 12e. The 12e continues its market leading up-to-date coverage of service operations as well. The text includes solved examples and problems, enough cases for MBA courses to use without supplementing, and the industry leading technology support suite.

Жанр: McGraw-Hill

»Global Outlook» is a two-book series designed to introduce ESL/ELT students to the basic reading skill required for fluent, accurate reading in English. The series is designed for teachers who are experienced in teaching reading skills but looking for new ways to implement them and for teachers who are less experienced and need guidance on how to incorporate specific reading-skill development in their language classes.The key features include: provocative global topics centered around social issues careful sequencing of reading skills; oral communication extension activities which encourage students to go beyond the reading test and consider how the issues impact their lives; and an Interactive Journal Response assignment which provides opportunities for vocabulary recycling and closure for each unit. Students will: acquire reading skills which fluent readers of English use unconsciously; learn to use their background knowledge to understand a text; develop the ability to read chunks of information for general understanding instead of reading and translating word-for-word; and expand their knowledge and build a global perspective of world issues and social trends.

Жанр: McGraw-Hill

Interactions Mosaic, Silver edition is the newly revised five-level, four-skill comprehensive ESL/EFL series designed to prepare students for academic content. The themes are integrated across proficiency levels and the levels are articulated across skill strands. The series combines communicative activities with skill-building exercises to boost students' academic success.

Жанр: McGraw-Hill

The comprehensive Read, Reason, Write, 8/e, presents clear instruction on critical reading and analysis, argument, and research techniques, along with a collection of current, incisive readings appropriate for practicing those techniques. New features of the eighth edition include an expanded visual program, featuring new chapter opening visuals and two full-colour inserts, and a newly revised and updated reader.

Жанр: McGraw-Hill

Focuses on the essay using the author`s wide range of writing assignments and activities that reinforce the four bases of effective writing: unity, support, coherence, and sentence skills.

Жанр: McGraw-Hill

Written to convey important concepts and principles of corporate finance at a level that is approachable for a wide audience, this work focuses on three basic themes: an emphasis on intuition; a unified valuation approach; and a managerial focus.

Жанр: McGraw-Hill

Emphasises on the Five Core Principles, the early introduction of risk, and an integrated global perspective. This book teaches students the rationale for financial rules and institutional structure so that even when the financial system evolves, students` knowledge will not be out of date.

Жанр: McGraw-Hill

Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.

Жанр: McGraw-Hill

Brad Schiller's text, «The Economy Today, 11e», is noted for three great strengths: readability, policy orientation, and pedagogy. His accessible writing style engages students and brings some of the excitement of domestic and global economic news into the classroom. Schiller emphasizes how policymakers must choose between government intervention and market reliance to resolve the core issues of what, how, and for whom to produce. This strategic choice is highlighted throughout the full range of micro, macro, and international issues. Every chapter ends with a policy issue that emphasizes the markets vs. government dilemma. And, Schiller packs his chapters with the facts of economic life — real stories and applications.This is a book that teaches economics in a relevant context with careful pedagogy. It is also the only principles text that presents all macro theory in the single consistent context of the AS/AD framework. Schiller, 11e is for students motivated by real-world policy issues who want to become economically literate. This is a book students actually read. Schiller is also known for its cutting-edge and current coverage of today's issues.

Жанр: McGraw-Hill

»International Business: The Challenge of Global Competition, 11th Edition» by Ball, McCulloch, Geringer, Minor and McNett continues to be the most objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of five authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing — a claim no other text can make. In addition, each new copy of «International Business, 11e» includes access to CESIM — an interactive IB simulation developed for industry professionals. «Ball, et al» is the only textbook on the market which features access to CESIM. Only Ball, McCulloch, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.

Жанр: McGraw-Hill

»Designing and Managing the Supply Chain», 3/e provides state-of-the-art models, concepts, and solution methods that are important for the design, control, operation, and management of supply chain systems. In particular, the authors attempt to convey the intuition behind many key supply chain concepts and to provide simple techniques that can be used to analyze various aspects of the supply chain. Topical coverage reflects the authors desire to introduce students to those aspects of supply chain management that are critical to the success of a business. Although many essential supply chain management issues are interrelated, the authors strive to make each chapter as self-contained as possible, so that the reader can refer directly to chapters covering topics of interest. Each chapter utilizes numerous case studies and examples, and mathematical and technical sections can be skipped without loss of continuity. The 3rd edition represents a substantial revision. While the structure and philosophy were kept intact, the authors placed an increasing importance on finding or developing effective frameworks that illustrate many important supply chain issues. At the same time, motivated by new developments in industry, they added material on a variety of topics new to the book while increasing the coverage of others.

Жанр: McGraw-Hill

Adopters and reviewers praise «Intermediate Accounting, Fourth Edition», by Spiceland/Sepe/Tomassini for its superior readability, strong supplements package/learning system, good EOC, real-world flavor, consistent quality; and high student engagement. «SST, Fourth Edition» will gain support in both traditional and progressive accounting departments, especially those looking for a more concise, decision-making text that reinforces challenging concepts. At 1250 pages (200 pages shorter than the market leader), «SST, Fourth Edition» has not sacrificed content for pages. Instead, the authors have created a flexible text with a student friendly writing style that focuses on explaining not only how to apply a procedure, but why it's applied.»SST, Fourth Edition» is built around a 'Learning System' designed to prepare students for the new CPA exam and the business world, by emphasizing decision making. Acknowledging the diversity of students and their learning styles, the authors have created a clear text and varied supplemental materials to aid the success of every student. «SST, Fourth Edition» also provides a flexible and consistent supplemental package for instructors.

Жанр: McGraw-Hill

»Strategic Management: Creating Competitive Advantage, 4th Edition», by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital and internet strategies, innovation and corporate entrepreneurship, knowledge management, and intellectual assets. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

Жанр: McGraw-Hill

Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one's entire music library. This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people's consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples' lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, «Hidden in Plain Sight» offers you a new approach to identifying and executing your company's growth strategy.

Жанр: McGraw-Hill

You have more information at hand about your business environment than ever before. But are you using it to «out-think» your rivals? If not, you may be missing out on a potent competitive tool. In «Competing on Analytics: The New Science of Winning», Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon: Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples — from organizations as diverse as Amazon, Barclay's, Capital One, Harrah's, Procter & Gamble, Wachovia, and the Boston Red Sox — illuminate how to leverage the power of analytics.

Жанр: McGraw-Hill

Anthony Robert Accounting. Texts & Cases.