McGraw-Hill

Life in the Casey household changes when Rebecca leaves for San Francisco. How will Kevin and his father handle this new arrangement?

Kevin Casey grew up in a big city. He’s never seen a cow before. How will he adjust to life on his uncle’s farm?

Patrick and Brendan Casey are two brothers who haven’t spoken to each other for nearly 30 years. Why?

This long-awaited revision of the definitive advertising and promotion management text is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates takingdescriptive courses in advertising.

Suitable for intermediate students of Russian, this title contains contemporary stories. Written by three Russian-language authors, the tales aim to reflect aspects of the lives of Russians in modern times.

Master Boolean algebra and switching circuits with Schaum's — the high-performance study guide. It will help you cut study time, hone problem-solving skills, and achieve your personal best on exams! Students love Schaum's Outlines because they produce results. Each year, hundreds of thousands of students improve their test scores and final grades with these indispensable study guides. Get the edge on your classmates. Use Schaum's ! If you don't have a lot of time but want to excel in class, this book helps you: brush up before tests; find answers fast; study quickly and more effectively; get the big picture without spending hours poring over lengthy textbooks. Schaum's Outlines give you the information teachers expect you to know in a handy and succinct format — without overwhelming you with unnecessary details. You get a complete overview of the subject. Plus, you get plenty of practice exercises to test your skill. Compatible with any classroom text, Schaum's lets you study at your own pace and reminds you of all the important facts you need to remember — fast! And Schaum's are so complete, they're perfect for preparing for graduate or professional exams. Inside, you will find: 150 detailed problems with step-by-step solutions; clear, concise explanations of theory and applications; complete coverage of the material in Boolean algebra courses; a solved-problem approach that teaches you with hands-on help; exercises for improving your problem-solving skills. If you want top grades and thorough understanding of Boolean algebra and switching circuits, this powerful study tool is the best tutor you can have!

The average manager doesn't have time to take classes or read lengthy volumes on managing techniques. Instead, you need to know right now what to say to coach and motivate your employees. With hundreds of ready-to-use phrases you can use in a wide variety of situations, The Complete Book of Perfect Phrases for Managers is the ultimate reference for motivating, managing, and growing employees.

This book provides the right phrase for every situation...every time. No matter how much you love your job, you will inevitably run into difficult situations on the job that test your ability to keep your cool. Written by the author of «Perfect Phrases for Dealing with Difficult People», this handy reference of ready-to-use phrases will help you avoid disasters, steer clear of sticky circumstances with coworkers, and leave you in control. If you're asked to give an impromptu presentation or you accidentally send a personal e-mail to your boss, you'll have the best words for every situation, including: handling criticism and being heard criticizing; picking up the ball when someone else has dropped it; getting credit for your project when an associate takes the praise; and deflecting a flirtatious client or coworker. Filled with phrases for every mistake, mix-up, and mishap, this guide will be become your best friend in the workplace. There are no difficult situations...when you have «Perfect Phrases.»

The ability to craft an employee review that is meaningful and change-driven is what separates average supervisors from great managers. How often, though, have you struggled to find the most appropriate words for your needs? This completely revised and updated second edition of Perfect Phrases for Performance Reviews provides hundreds of ready-made phrases you can use to clearly communicate any employee's performance in 74 different skill areas. Learn the most effective language for: — Crafting an accurate, carefully worded assessment — Documenting behaviors and accomplishments — Guiding and developing promising workers — Conducting face-to-face interviews.

Your new business strategy isn’t going to sell itself. It’s up to you to convincetop decision makers to take the organization in the right direction. This isthe most important presentation of your career, and your choice of words andphrases will mean the difference between success and failure. Perfect Phrases for Presenting Business Strategies provides the language youneed to: — Grab your audience’s attention in the first few seconds — Summarize your strategy in two sentences — Prove that your plan is a plan for growth — Explain the costs and resources involved — Detail the profits your company will make Use Perfect Phrases for Presenting Business Strategies as a springboard for bothorganizational and personal success!

The Right Phrase for Every Situation…Every Time These days, it's not enough to work for a good cause or worthy organization. If you want to receive funding from a corporation, community, foundation, or government institution, it all comes down to one thing: your proposal. With hundreds of ready-to-use “Perfect Phrases,” you'll quickly know the right words to use for the three major sections of every successful grant proposal: — How to introduce yourself, your program, and your achievements — How to describe your goals-and what funding will accomplish — What you should include as your supporting documents

You've heard it a million times: «The customer is always right.» But let’s face it--sometimes the customer is misinformed, confused, or downright difficult. The ability to handle such customers is what separates the serious professional from the average employee. Perfect Phrases for Customer Service, second edition, provides the language you need for everyday customer service situations--and includes simple, effective techniques that can help you meet even the most demanding customer needs. Master the most effective words and phrases for: — Defusing bad situations before they get worse — Handling complaints patiently and professionally — Satisfying customers and increasing sales — Building long-term relationships with important customers.

Quest Second Edition parallels and accelerates the process native-speaking students go through when they prepare for success in a variety of academic subjects. Quest helps students get «up to speed» in terms of both academic content and language skills. The four «Listening and Speaking» books in the Quest series contain listening and speaking strategies and practice activities centered on authentic recordings from «person on the street» interviews, social conversations, radio programs, and university lectures. Each student book unit focuses on a different area of university study anthropology, art, biology, business, ecology, economics, history, literature, psychology, and sociology.

Quest Second Edition parallels and accelerates the process native-speaking students go through when they prepare for success in a variety of academic subjects. Quest helps students get «up to speed» in terms of both academic content and language skills. The four Reading and Writing books in the Quest series combine high-interest material from newspapers and magazines with readings from academic textbooks. The Reading and Writing strand includes three to four distinct units, each focusing on a different area of university study — anthropology, art, biology, business, ecology, economics, history, literature, psychology, and sociology.

Quest Second Edition parallels and accelerates the process native-speaking students go through when they prepare for success in a variety of academic subjects. Quest helps students get «up to speed» in terms of both academic content and language skills. The four «Listening and Speaking» books in the Quest series contain listening and speaking strategies and practice activities centered on authentic recordings from «person on the street» interviews, social conversations, radio programs, and university lectures. Each student book unit focuses on a different area of university study anthropology, art, biology, business, ecology, economics, history, literature, psychology, and sociology.